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U Mobile

Section Head, Enterprise Trade Marketing

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  • Posted 21 hours ago
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Job Description

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

  • Awarded For
  • Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
  • Bronze Winner in Cross-Generational Workforce Engagement (2024)
  • Gold Winner for Excellence in Workplace Culture (2021)
  • Comprehensive medical, dental, optical and insurance benefits
  • Flexi working hours arrangements
  • Staff Line & Device Subsidy
  • Smart Casual Attire
  • Child Parental Care Leave
  • Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
  • Special employee discounts for selected F&B Brands

Role

The Day-To-Day Activities

  • Strategy & Planning
  • Develop and lead the national Trade Marketing strategy to drive Enterprise channel performance across mobile, FWA , fixed fibre & solution services
  • Translate commercial objectives into clear channel programs, sales boosters, GTM plans and retail execution frameworks
  • Lead annual trade planning, including budget allocation, promotional calendars and quarterly channel priorities
  • Channel Development & Performance
  • Strengthen overall channel health across all sales channels
  • Drive channel segmentation, coverage expansion and activation to improve productivity and market penetration
  • Work closely with Sales Head (SME, Mid-Market & Corporate) to design trade programs that improve sales conversion and brand presence
  • Trade Promotions & Campaign Management
  • Plan, execute and evaluate trade promotions, incentives, contests and rewards to motivate frontline and business partners.
  • Ensure all promotions deliver measurable ROI, incremental sales and strong partner engagement.
  • Lead omnichannel trade communications and ensure timely rollout of product updates, campaigns and trade news.
  • POSM Merchandising Excellence
  • Oversee end-to-end retail merchandising strategy - POSMs, fixtures, in-store display, flyers and brand compliance.
  • Conduct regular audits and performance reviews to improve retail visibility and customer experience.
  • Cross-Functional Leadership
  • Collaborate with Branding & Product, Sales, Network, and Finance to ensure alignment on GTM and channel execution
  • Represent trade insights in cross-department discussions to influence product design, pricing and launch strategy
  • Lead a high-performing Trade Marketing team with clear KPIs and capability development plans
  • Data, Insights & Reporting
  • Use market data, competitor intelligence and channel insights to refine strategies and identify opportunities.
  • Provide management with timely reports on program performance, ROI analysis, channel trends and nationwide events execution
  • Budget & Vendor Management
  • Manage Trade Marketing budgets efficiently, ensuring cost-effective deployment with strong business impact
  • Oversee external agencies, vendors and merchandisers to ensure on-time, high-quality deliverables.

About You

Education & Experience

  • Minimum Bachelor's degree in marketing, business, communications or related field.
  • Minimum 7-10 years experience in Trade Marketing, Channel Marketing, Sales or retail management, preferably within telecommunications, FMCG or consumer electronics.
  • Proven experience leading national-level trade programs and retail execution teams
  • Strong understanding of Enterprise telco products, partner ecosystems and market dynamics in Malaysia.

Skills & Competencies

  • Strong strategic thinking with hands-on execution capability.
  • Data-driven, able to analyse performance, derive insights and optimize ROI
  • Strong project management skills with experience handling large-scale channel initiatives
  • Creative problem-solver with strong commercial acumen
  • Excellent communication skills in English and Bahasa Malaysia; Mandarin is a plus
  • Ability to lead, coach and inspire multi-level teams and agency partners.
  • High accountability, strong decision-making and a results-oriented mindset

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

More Info

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About Company

Job ID: 137006169

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