Senior Account Executive

Company Description

NASTY Holdingis a Malaysian-born global group creating and scaling modern consumer brands acrossFMCG, beverages, fashion, cosmetics, and lifestyle.

We blendcreativity, culture, and commerceto build brands that people love bold in energy, design, and taste.

FromKuala Lumpur to Dubai and South Africa, we bring together brand storytelling, product innovation, and sharp business execution.

The Role

We're looking for aSenior Account Executiveto support our market/product launches, campaigns, and route-to-market activations. You'll be theconnector between client, internal teams, and execution managing requests,building launch plans, and ensuring GTM activities move from idea to shelf seamlessly. This is a perfect role for someone from anagency backgroundwho understandsmarketing strategy, client management, and project execution now ready to apply those skills to a fast-moving global FMCG / tobacco environment.

1. Client & Project Management

Act as the main contact point for distributors, partners, and internal stakeholders.

Manage marketing and GTM briefs from concept to delivery.

Coordinate approvals, timelines, and follow-ups to keep projects moving.

Ensure every execution aligns with brand and business objectives.

2. Go-to-Market & Route-to-Market Support

Translate GTM strategy into actionable execution plans.

Work closely with sales, logistics, and marketing to supportmarket entry, distribution setup, and launch activation.

Track GTM performance visibility, availability, and offtake.

Supporttrade marketing and retail programsto ensure on-shelf execution.

3. Internal Team Coordination

Collaborate with designers, digital marketers, KOL, and production teams.

Ensure all marketing assets (POSM, visuals, digital content) are aligned and delivered on time.

Work with supply chain and logistics to sync marketing rollouts with stock flow.

4. Sales & Market Activation

Support sales and BD teams to achieveofftake targetsandretail visibility.

Plan and coordinate sampling, trade promotions, and retail activities.

Gather market feedback and propose improvements for future GTM waves.

Who You Are

36 years experience in amarketing agency or brand marketing environment.

Strong understanding ofmarketing, GTM, and RTM execution.

Skilled inclient communication and project management.

Comfortable managing cross-functional teams (design, digital, logistics).

Sharp, proactive, and detail-oriented.

Experience inFMCG or tobacco categoryis a big plus.

Energetic and adaptable thrives in fast-paced, global settings.