Senior Account Manager- Influencer Marketing

About the Role

We are looking for a Senior Account Manager – Influencer Marketing who can independently manage brand accounts, drive influencer marketing campaigns end-to-end, and build strong relationships with clients and internal stakeholders.

The role requires a strong understanding of influencer marketing, excellent client management skills, commercial awareness, and the ability to manage multiple campaigns simultaneously. The ideal candidate should be comfortable working in a fast-paced agency environment and should have the ability to translate client requirements into effective campaign execution.

Key Responsibilities1. Client & Account Management

• Act as the primary point of contact for assigned brand accounts.
• Build and maintain strong, long-term relationships with clients and key brand stakeholders.
• Understand client objectives, briefs, budgets, timelines, and campaign expectations.
• Drive regular client communication, status updates, reviews, and campaign discussions.
• Identify opportunities for account growth and additional campaign requirements.

2. Influencer Campaign Management

• Own influencer marketing campaigns from brief understanding to final execution and reporting.
• Work closely with Planning, Procurement, Strategy, and Creative teams to ensure seamless campaign delivery.
• Ensure the right influencers are shortlisted based on campaign objectives, audience, content category, platform, and budget.
• Manage campaign timelines, deliverables, approvals, content publishing, and post-campaign requirements.
• Ensure campaigns are executed within agreed timelines and quality standards.

3. Campaign Strategy & Execution

• Translate client briefs into clear campaign execution plans.
• Contribute to influencer selection, campaign approach, content formats, and execution strategy.
• Review influencer profiles, content quality, audience relevance, and campaign suitability.
• Monitor campaign performance and proactively identify areas requiring optimization.
• Ensure campaign execution remains aligned with the brand's communication and objectives.

4. Internal Stakeholder Management

• Coordinate effectively with Planning, Procurement, Operations, Strategy, Creative, and Revenue teams.
• Ensure accurate communication of briefs, deliverables, commercials, timelines, and client expectations.
• Track dependencies and proactively resolve execution challenges.
• Maintain strong internal coordination to ensure smooth campaign delivery.

5. Campaign Performance & Reporting

• Monitor campaign progress, deliverables, content approvals, and live posts.
• Coordinate with relevant teams to prepare campaign reports and performance summaries.
• Track key campaign metrics such as reach, engagement, views, impressions, CTR, EMV, and other relevant KPIs.
• Present campaign outcomes and insights to clients wherever required.
• Identify learnings and recommendations for future campaigns.

6. Account Growth & Commercial Ownership

• Identify opportunities to expand existing accounts through additional campaigns and services.
• Support upselling and cross-selling opportunities in collaboration with the Revenue/Brand Management team.
• Maintain strong awareness of campaign budgets, commercials, and profitability.
• Contribute to client retention and long-term account growth.
• Take ownership of escalations and ensure timely resolution of client concerns.

Required Skills & Qualifications

• 2–5 years of experience in Influencer Marketing, Account Management, or Client Servicing.
• Strong understanding of the influencer marketing ecosystem across Instagram, YouTube, LinkedIn, and other relevant platforms.
• Proven experience managing multiple brand accounts and campaigns simultaneously.
• Strong client communication and presentation skills.
• Excellent project management and coordination abilities.
• Strong understanding of influencer selection, campaign execution, content deliverables, and performance metrics.