Senior Associate, Campaign, Malaysia
Senior Associate, Campaign, Malaysia
KLOOK- Posted 3 hours ago
- Be among the first 10 applicants
Job Description
What You Will Do
- Support the planning and execution of marketing campaigns and initiatives, including GTM planning, product selection, campaign mechanics and promotional offers, while tracking performance and identifying optimisation opportunities.
- Manage campaign logistics, including timelines, budgets and tracking of key objectives and results (OKRs).
- Drive new initiatives to grow target segments and support business growth.
- Coordinate with cross-functional teams, including Social & Content, Design, Media Buy, Partnership & Affiliate, Klook Kreators & KOLs, and Business Development, to ensure smooth campaign execution.
- Conduct market research and analyse customer behaviour and trends to identify campaign opportunities and improve customer experience.
- Work with the Central Marketing team to align local campaigns with global strategies.
- Support CRM campaign planning and execution to drive customer engagement and retention, including customer segmentation and personalised communications.
- Other duties that may arise from time to time and may be assigned to the employee.
- 2–3 years of experience in online/offline marketing campaigns, preferably in travel, e-commerce or consumer marketing.
- Strong English, Chinese and Bahasa Malaysia communication and writing skills.
- Good understanding of e-commerce platform operations, business models and marketing mechanics, with the ability to translate platform insights into effective campaign strategies.
- Passionate about developing compelling marketing campaigns and integrated marketing communications.
- Good understanding of CRM platforms, customer segmentation and personalised marketing communications would be an advantage.
- Comfortable with Google Sheets and basic data analysis, with the ability to interpret campaign data and translate insights into marketing strategies.
- Good problem-solving and analytical skills, with a proactive, results-oriented and collaborative mindset.
- Good communication and coordination skills, with the ability to work with different stakeholders and manage multiple tasks in a fast-paced environment.
More Info
Key Skills
personalised marketing communications
CRM platforms
offline marketing campaigns
e-commerce platform operations
marketing mechanics
About Company
Skills:
google sheets , Data Visualization, Dashboarding, Microsoft Excel, Sql
Skills:
Microsoft 365, Project Management, Content Development, Data Analysis, Stakeholder Management, Professional Qualifications and Education, Marketing Communication
Skills:
google sheets , Excel, Dashboards, Formatting, Powerpoint, Ms Word, Formulas
Skills:
google sheets , DV360, Excel, performance marketing, data-driven insights, digital media planning, paid media strategy, Measurement, programmatic platforms, budget allocation, TikTok Ads Manager, audience strategy, Meta Ads Manager, Google Ads, DSPs, channel selection
Skills:
Ms Excel, Gap Analysis, IFRS S1, Benchmarking, Powerpoint, sustainability strategy, carbon footprinting, ESG research, data visualization tools, Cdp, GHG inventories, climate risk analysis, ESG reporting, gri