Senior Associate, Marketing Projects AI & Automation - Marketing, Marketplace
Senior Associate, Marketing Projects AI & Automation - Marketing, Marketplace
ShopeeFresher
- Posted 9 hours ago
- Be among the first 10 applicants
Job Description
Job Description:
Business Process Analysis & Solution Design
- Partner with marketing leads across functions (user growth, campaigns, content, CRM, SEO, performance marketing) to understand current workflows and identify pain points
- Assess processes end-to-end and recommend practical solutions - generative AI, workflow automation, or hybrid approaches
- Build business cases for proposed AI/automation initiatives with clear impact projections (efficiency gains, cost savings, revenue uplift)
- Evaluate and benchmark AI tools and platforms for fit, feasibility, and scalability
PMO & Implementation - Own end-to-end project management for AI initiatives - scoping, timeline, stakeholder coordination, risk tracking, delivery
- Coordinate across Marketing, Engineering, Data, Product, and Regional teams to keep projects on track
- Maintain initiative trackers, milestones, and action items
- Develop training materials, SOPs, and user guides to drive adoption among marketing end users
Reporting & Communication - Prepare weekly status updates and quarterly business impact reports for HOD and C-suite
- Translate technical progress into concise executive summaries: what was delivered, what impact was measured, what's next, what's blocked
- Track and quantify outcomes with clear metrics - hours saved
Continuous Improvement & Innovation - Stay current on AI/ML tools, trends, and best practices relevant to marketing and e-commerce
- Proactively surface emerging capabilities that can be applied to marketing workflows
- Champion a culture of experimentation and AI adoption within the team - run demos, share learnings, and encourage hands-on exploration
Requirements:
- 2-4 years of experience in project management, marketing operations, digital transformation, or technology delivery - preferably within marketing or e-commerce environments
- Ability to understand business context, map processes, and translate operational needs into solution requirements
- Proficiency in at least one of: Claude Enterprise, ChatGPT (Enterprise/Team), OpenAI Codex, or Python
- Hands-on experience building, configuring, or managing AI/automation solutions (generative AI workflows, chatbots, process automation, or data pipelines)
- Strong organizational skills - able to manage multiple workstreams and deadlines simultaneously
- Clear written and verbal communication - comfortable presenting findings and recommendations to senior stakeholders (Director, VP, C-suite)
- Innovative mindset with a bias toward action, experimentation, and practical problem-solving
More Info
Key Skills
data pipelines
generative AI workflows
chatbots
Claude Enterprise
AI automation solutions
OpenAI Codex
ChatGPT Enterprise



