Senior Associate, Product & Consumer Insights

WHY JOIN US

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES:

• Drive product adoption, monthly active users (MAU) growth and sustained engagement across Astro GO and Smart TV apps.
• Analyse usage trends, customer journeys and product performance to identify opportunities to improve activation, repeat usage and retention.
• Work with Marketing to plan, execute and measure campaigns that encourage product adoption and re-engagement.
• Monitor NPS and customer feedback, and support user research to understand customer needs, pain points and barriers to usage.
• Translate customer and data insights into actionable product improvement recommendations, working with cross-functional teams to prioritise initiatives.
• Maintain dashboards and provide regular reporting on MAU, usage trends, customer engagement and campaign effectiveness.

REQUIREMENTS:

• Strong analytical skills and ability to interpret product performance and user behaviour data.
• Good understanding of digital product management, customer journeys and engagement strategies.
• Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
• Proficiency in product analytics and AI tools.