Senior Associate, Product Marketing

Secretlab is an international gaming chair brand seating over three million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.

We're looking for a driven, independent, and analytical Product Marketer to take end-to-end ownership of our Signature line of products. In this role, you will act as a key stakeholder, driving the global strategy, positioning, and execution of new global product launches.

This role is ideal for candidates with a deep appreciation for premium physical products, a sharp eye for creative marketing, and critical thinking skills to drive high-stakes, data-driven decisions.

Responsibilities

• Go-to-Market (GTM) & Launch Leadership: Spearhead end-to-end global product launches from strategy through execution, collaborating closely with cross-functional teams such as Product Development, Operations, Sales, and Global Marketing functions.
• Lifecycle & Roadmap Management: Take full ownership of product lifecycle management, including (but not limited to) demand forecasting, pricing strategy, product positioning, and active participation in long-term product roadmap planning.
• Category Expertise & Performance Tracking: Serve as the subject matter expert for your category, building deep understand of product performance across development timelines, operational supply chains, sales metrics, and marketing ROI.
• Market Intelligence & Trend Analysis: Continuously analyze sales data, market shifts, and consumer trends to identify untapped opportunities, mitigate risks, and uncover new growth areas.

Requirements

• Minimum Bachelor's degree with 3 to 5 years experience in Product Marketing / Category Management.
• Experience leading product launches globally, working across functions within a business.
• Strong marketer with a keen eye for details and knack for storytelling.
• Strong problem solving skills with a critical thinking mindset and analytical ability towards numbers.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Self motivated and results-oriented individual.

Bonuses

• Business development experience
• Strong passion and interest towards consumer goods within the industry