Senior Associate Retention Projects - Marketing, Marketplace
Senior Associate Retention Projects - Marketing, Marketplace
Shopee- Posted 2 hours ago
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Job Description
- Drive go-to-market strategies for new product and service launches, including the planning and execution of in-app marketing campaigns and co-branded promotions.
- Partner with cross-functional stakeholders to scope, prioritise, and deliver key projects and special initiatives.
- Provide marketing leadership and insights for ad-hoc initiatives requiring rapid execution and alignment with business objectives.
- Project-manage end-to-end campaign delivery, coordinating closely with Business Development, Operations, Business Intelligence, Product, and Creative teams.
- Lead the conceptualisation, development, and deployment of marketing assets across relevant channels.
- Own marketing budget planning, tracking, and optimisation in collaboration with the Business Finance team.
- Define, monitor, and report on key performance indicators (KPIs) to assess marketing effectiveness and inform decision-making.
- Analyse campaign performance and user behaviour to uncover growth opportunities and drive continuous optimisation.
- Conduct competitive benchmarking and stay abreast of trends across e-commerce platforms and the financial services landscape.
- Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
More Info
Key Skills
go-to-market strategies
campaign delivery
in-app marketing campaigns
co-branded promotions
About Company
Skills:
in-app marketing campaigns, Competitive Benchmarking, co-branded promotions, project management, marketing budget planning