Job Description

About the Role

We are looking for a Senior B2B Marketing Executive to help shape and execute our marketing strategy for a growing cybersecurity business.

This role combines marketing strategy, B2B content, digital campaigns and lead generation. You will work closely with management, Sales Leaders and Subject Matter Experts to understand our services and turn complex cybersecurity topics into compelling campaigns and content.

You don't need to be a cybersecurity expert from day one, but you should be curious, commercially minded, and comfortable learning technical concepts.

Key Responsibilities

1. Marketing Strategy & Planning

Work with management and Sales Leaders to develop and execute annual and quarterly B2B marketing plans.
Translate business priorities into campaigns, content initiatives and lead-generation activities.
Identify opportunities to strengthen brand awareness, thought leadership and market positioning.
Track marketing performance and recommend improvements based on results.

2. B2B Content & Thought Leadership

Work closely with Subject Matter Experts to understand cybersecurity services, industry trends and customer challenges.
Develop high-quality whitepapers, blog posts, case studies, thought-leadership articles, social media content and newsletters.
Translate complex technical information into clear, engaging content for business decision-makers.
Build a consistent content pipeline around our expertise and priority services.

3. Campaigns & Lead Generation

Plan and execute integrated campaigns across content, email, website, SEO/SEM, paid media and social channels.
Develop campaigns that generate awareness, engagement and qualified leads.
Manage campaign calendars, landing pages and supporting marketing materials.
Monitor campaign and lead performance and optimise accordingly.

4. Event Marketing Support

Support conferences, exhibitions, seminars and customer events from a marketing and content perspective, while working closely with the Sales Ops team.
Develop pre-event and post-event campaigns, social content and lead-generation activities.
Support onsite photography, videography and social media coverage.
Repurpose event discussions and Subject Matter Expert insights into post-event content.

5. Project & Stakeholder Management

Own marketing projects from planning through execution and follow-up.
Work closely with Sales, Subject Matter Experts, Media team, agencies and external partners.
Manage timelines proactively, communicate progress and escalate potential issues early.

What We're Looking For

4–6 years of experience in B2B marketing, preferably within technology, cybersecurity, SaaS, IT or professional services.
Excellent English writing and communication skills.
Strong strategic thinking with hands-on execution capability.
Able to research, understand and communicate technical or unfamiliar subjects.
Experience producing long-form B2B content such as whitepapers, articles or case studies.
Experience with digital marketing, SEO/SEM, paid campaigns and lead generation.
Comfortable with basic photography/videography for events and social content.
Proactive, resourceful and able to take ownership with minimal supervision.

Cybersecurity experience is an advantage, but not mandatory. Strong learning ability, B2B marketing experience and writing skills are more important.