Job Description
The Performance Marketing Executive will work closely with the Marketing Manager to implement performance marketing strategies that drive business growth and brand visibility. This role involves creating, executing, and optimizing data-driven advertising campaigns across platforms such as Meta, Google, TikTok, Lazada, and Shopee to increase website traffic, boost conversions, and maximize ROI. Key responsibilities include managing end-to-end ad campaigns, tracking and analyzing performance metrics, conducting A/B testing, and collaborating with internal teams and agencies to ensure seamless execution. The ideal candidate will stay informed on market trends and competitor activities to enhance the brand's competitive edge and support integrated marketing objectives within budget constraints.
In this role, your responsibilities will include:
The Senior Brand Executive is responsible in supporting the Marketing Manager with execution of marketing strategies in achieving the business and brand objectives.
- Brand and portfolio custodian to ensure all branding materials are consistent and aligned to brand guide across all relevant platforms.
- Lead the timely preparation, launch and execution of all marketing programs/ collaterals/ activities for the assigned projects and portfolios across 360 initiatives.
- Source for branding opportunities in ATL, Online, BTL as appropriate to the brand with an eye to maximise ROI and explore suitable promotion/sampling/sponsorship opportunities in any platforms relevant to brand objectives.
- Liaise with internal stakeholders, agencies and suppliers in implementation of marketing collateral and promotional materials to ensure timely and smooth campaign execution.
- Collate market intelligence information regularly to retain brand's competitive edge. To have constant review, monitoring and comparison made within the industry/competitors communication strategies to recommend next steps for the brand.
- Brainstorm and contribute ideas during the planning of marketing activities to achieve business and brand objectives.
- Plan and work within budget of assigned marketing campaign/projects. To prepare postmortem reports after each campaign to evaluate effectiveness and key learnings.
- Support the reporting and decision-making process with data analysis and presentations.
- Initiate and coordinate ad-hoc assignments, where required.
Requirements
The Senior Brand Executive should be an individual that is willing to learn and constantly strive to positively contribute to the team with a can-do attitude.
- Ability to work in a fast-paced environment, being independent, proactive, meticulous, data-driven with creative problem-solving skills are key to grow within the organisation.
- Bachelor's Degree in Marketing, Mass Communication or related discipline.
- Min 3 years of brand marketing experience in the consumer products industry, preferably FMCG.
- Digitally savvy. Aware of the latest marketing, social media, branding & ecommerce trends.
- Strong analytical mindset. Proficient in deriving insights from data and translating into actionable plans.
- Possess strategic thinking and insights driven.
- Excellent communication skills with a strong command of English. Proficiency in Bahasa Malaysia and Mandarin will be an added advantage.
- Self-motivated and possess a strong sense of ownership. Able to work under pressure with good multitasking and time management skills.
- This position is only for Malaysian Citizens.
Benefits
- Grow with us, grow within: We believe in helping our people reach their full potential. In our fast-paced environment, you'll develop personally and professionally, making a real difference along the way.
- Great culture: We believe that open communication, collaboration, and mutual respect are essential for creating a positive and productive work environment. We celebrate success, embrace diversity, and empower each team member to contribute their best.
- Competitive pay and rewards: We offer a competitive compensation package that includes both base pay and variable pay. This includes performance bonuses and profit sharing. We believe that rewarding our employees for their hard work and dedication is essential to our success.
- Competitive benefits: The company offers a competitive benefits package, including health & medical insurance, paid time off, monthly product allowance, education assistance program etc.
- Grow with the team: We believe in collaborative learning. You'll partner with regional teams and country business managers, sharing knowledge and gaining valuable experience through workshops and company-wide events. Fast-track your development in a supportive and dynamic environment!
- Work-life balance: Regular office hours.
