Senior Brand Executive

Job description:

Key Responsibilities:

• Assist in executing brand strategies and marketing plans to meet business growth targets.
• Coordinate product launches, promotional activities, and brand campaigns to increase consumer awareness and engagement.
• Coordinate with designer and social media agency to ensure execution of social media posting and activities
• Assist Brand Manager to ensure KOL and influencer marketing campaigns on implementation and execution.
• Work with design and production teams to develop promotional materials such as brochures, POSM, and in-store displays.
• Support the planning and execution of events, roadshows, and in-store activations to boost product visibility and sales.
• Support market research to monitor trends, competitor strategies, and consumer behaviour, identifying areas for brand growth.
• Gather and analyse feedback from marketing activities and customer interactions to refine future strategies.
• Prepare and maintain brand performance reports, providing actionable insights to optimize marketing effectiveness.

Key Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• Min. 2-3 years of experience in brand marketing, social media management, or related roles.
• Strong desire to learn and grow in brand marketing.
• Excellent communication and teamwork abilities
• Analytical mindset with attention to detail and problem-solving skills