Senior Brand Manager - Personal Care FMCG

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time

About the Company Our client is a leading FMCG company with a dominant presence in the hygiene and personal care categories across Asia. Known for their commitment to quality and continuous improvement, they own a portfolio of trusted household brands that serve millions of consumers daily. The company fosters a culture of innovation and excellence, offering a dynamic environment for marketers to shape the future of the category.

About the Role We are seeking a forward-thinking and strategic Senior Brand Manager to lead the innovation pipeline for a key personal care portfolio. You will be responsible for driving the end-to-end innovation process, from identifying consumer insights and market gaps to concept development and successful market deployment. This role requires a strong blend of creativity, project management, and commercial acumen to deliver sustainable growth through new product launches.

Key Responsibilities

• Develop and execute the long-term innovation strategy and product pipeline aligned with brand vision and business goals.

• Lead consumer research and market analysis to identify unmet needs, trends, and growth opportunities within the category.

• Manage the end-to-end New Product Development (NPD) process, collaborating closely with R&D, Supply Chain, and Finance to ensure technical feasibility and commercial viability.

• Develop compelling product concepts and value propositions that resonate with target consumers.

• Partner with the Brand Management team to ensure seamless go-to-market execution, including launch campaigns across ATL, BTL, and digital channels.

• Oversee the innovation budget and P&L for new initiatives, tracking performance against KPIs.

• collaborate with external agencies (Research, Design, P.R.) to drive concept testing and packaging development.

• Monitor competitor innovation activities and industry trends to maintain a competitive edge.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.

• Minimum 8-10 years of experience in FMCG marketing, with a strong focus on Brand or NPD management.

• Proven track record of successfully launching new products from concept to market in the personal care or household categories.

• Strong project management skills with the ability to lead cross-functional teams in a matrix environment.

• Excellent analytical skills and ability to translate consumer insights into winning product concepts.

• Strategic thinker with strong commercial acumen and financial literacy.

• Passionate about consumer trends and product innovation.