Bonuslink is Malaysia's biggest and most-loved loyalty program with over 10 million members. Our members can earn points at Shell, Parkson, Ambank and over 3,600 leading retailers and merchants across the country.
We are embarking on a significant period of cultural change within the organisation by embracing technology and data as the drivers for future growth, whilst retaining our strengths in customer service, product and brand.
We're looking for a Senior Brand & Marketing Executive to join our team who will:
- Manage and maintain the company's owned media including websites, social media, mobile app, and email/CRM software
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Amplitude, Firebase etc.) and share insights with the team to develop optimization plans
- Assist in the formulation of marketing strategies to build a lasting digital connection with consumers
- Generate creative ideas for content marketing
- Promote BonusLink mobile app and increase user base via social media or digital acquisition channels
- Manage accounts on Android, IOS and any third party app stores (where applicable)
- Collaborate with different internal teams in guiding the marketing efforts and identifying any product issue
- Any other ad hoc duties that is deem fit by the reporting Manager
Requirements:
- Min 2-3 years of working experience in Marketing industry
- Minimum qualification of a Bachelor's Degree preferred
- Excellent communication skills (both verbal & written) in English, basic proficiency in Malay
- Independent & motivated self-starter
- Team player with the ability to work with multiple teams, both internally & externally
- Excellent reasoning & problem-solving skills
- Resourceful & creative with getting things done under constraints
- Experience in communications (e.g. marketing, advertising, digital media) preferred, but not a requirement
- Knowledge of web analytics tools (e.g. Google Analytics, Firebase etc.) is an advantage
- Good understanding of the mobile app ecosystem is an advantage
