Senior Business Development Manager

Driven by a hunter mentality, this role fuels agency growth by actively sourcing new leads, conducting business outreach initiatives, and securing introductory meetings with prospective clients. The individual in this position plays a vital support function for new business expansion by assisting in pitch execution, RFP responses, and proposal delivery to secure new business wins.

Job Responsibilities:

1) Strategic Prospecting & Pipeline Growth

• Identify, map, and pursue high-value new business opportunities across various sectors, ranging from government boards to private organizations.
• Build and maintain a robust, qualifi ed pipeline of inbound and outbound leads to achieve individual and agency revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot emerging pitch opportunities.

2) Pitch & RFP Management

• Lead RFI/RFP responses and pitch presentations end-to-end, defi ning the winning strategic angle alongside Creative, Strategy, and Account Management leads.
• Translate complex agency capabilities (Integrated Campaigns, Retail Branding, Shoppertainment, Experiential, Digital/Social) into compelling client solutions.
• Deliver high-impact, persuasive pitch presentations to C-suite and senior marketing stakeholders.

3) Commercials & Negotiation

• Work alongside Finance and Leadership to structure profi table Master Service Agreements (MSAs), Retainers, and Project-based proposals.
• Ensure clear scope defi nitions, Scope of Work (SOW) accuracy, and target profi t margins prior to deal closing.

Job Requirements:

• Experience: More than 5 years of proven business development, sales, or account management experience within an advertising, digital, or integrated marketing agency.
• Track Record: Demonstrated history of converting high-value pitches and meeting/exceeding revenue goals.
• Industry Knowledge: Deep understanding of modern agency offerings, including ATL/BTL campaigns, digital activation, retail branding, and content creation.
• Pitch & Presentation Skills: Exceptional public speaking skills and the ability to engage senior stakeholders effectively.
• Commercial Acumen: Strong understanding of agency profi t margins, billing structures, retainer modeling, and contract negotiations.
• Personal Attributes: Strategic, self-motivated, resilient, and collaborative with strong interpersonal skills.