Senior Campaign Marketing Executive

Role Summary

The Senior Campaign Marketing professional leads the planning, execution, and optimization of integrated, multi-channel campaigns to achieve awareness, demand, and revenue outcomes. The role owns strategy, cross-functional orchestration, budget stewardship, and performance measurement across the customer journey.

Key Responsibilities

Strategy & Planning

• Develop integrated marketing campaign strategies aligned with commercial goals and target segments.
• Define the channel mix (email, paid social, search, programmatic, content, events, web), messaging frameworks, and testing roadmaps.
• Establish clear KPIs/OKRs and campaign hypotheses based on data, market trends, and customer insights.
  
  

Execution & Optimization

• Lead endtoend campaign delivery, including briefs, timelines, asset development, and campaign launches ensuring work is delivered on time and within budget.
• Continuously optimize both active and future campaigns using performance insights and structured feedback loops.
  
  

Cross-Functional Collaboration

• Work closely with analytics, product, sales, content/creative, web teams, and external agencies to deliver cohesive, high-performance campaigns.
• Align stakeholders on goals, messaging, and success criteria; provide regular campaign updates and postcampaign reviews.
  
  

Reporting & Insights

• Build dashboards and analyze funnel and customer journey data to identify insights and opportunities.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Ensure all campaigns comply with organizational, branding, and governance standards.
  
  

Job Requirement

• Candidate should possess a Bachelor Degree, Diploma / Advanced Diploma or equivalent in Marketing, Commerce, Advertising / Media,Art / Design / Creative Multimedia
• Preferably at least 6 years of related working experience.
• Preferably SENIOR EXECUTIVE specializing in Sales / Marketing or equivalent.
• Good communication skills in English, Malay, Mandarin language for both spoken and written
• 1 PERMANENT positions available