Senior Content & Thought Leadership Manager

Role Overview

We are looking for an experienced Senior Content & Thought Leadership Manager to build and drive the content strategy supporting OSL's enterprise stablecoin and payments business.

This role will be responsible for developing high-quality B2B content across industry research, thought leadership, sales enablement, and executive communications. You will translate complex topics across payments, cross-border finance, fintech, and stablecoins into clear, credible content that supports both OSL's brand and commercial objectives. Working closely with senior leadership, Sales, Business Development, and Marketing, you will also drive content distribution through relevant media, industry channels, and strategic partnerships.

The ideal candidate brings strong B2B content, journalism, or marketing communications experience, with a good understanding of payments, fintech, or digital assets. You should be a strong writer and content strategist who can independently take projects from research and ideation through to publication and distribution, while balancing thought leadership with practical business needs.

Key Responsibilities

Content Strategy & Creation

• Develop and execute the B2B content strategy across payments, cross-border finance, fintech, and stablecoins
• Produce high-quality industry reports, whitepapers, market commentary, thought leadership articles, and other long-form content
• Create sales-ready materials including product explainers, solution briefs, case studies, and client-facing content
• Translate complex financial and technology topics into clear, credible, and commercially relevant content for enterprise audiences

Executive Thought Leadership

• Work closely with senior leadership to develop their thought leadership and industry positioning
• Turn executive insights, interviews, and strategic perspectives into polished articles, commentaries, and other published content
• Identify relevant industry topics and opportunities to strengthen OSL's voice and positioning

Media & Content Distribution

• Build and maintain relationships with relevant financial, payments, fintech, and industry media
• Identify opportunities for content placement through direct pitching, editorial relationships, industry platforms, and selective paid partnerships
• Develop distribution strategies to ensure content reaches key audiences including CFOs, payment executives, fintech decision-makers, and other enterprise stakeholders
• Track content performance and continuously improve distribution and channel strategy

Commercial & Cross-Functional Collaboration

• Partner with Sales and Business Development teams to identify content opportunities that support client engagement and business growth
• Work with Marketing and internal subject matter experts to develop accurate and compelling content
• Prioritise content initiatives based on business objectives, target audiences, and commercial impact
• Own content projects end-to-end, from research and planning through writing, publication, and distribution

Requirements

• 8+ years of experience in content marketing, journalism, marketing communications, or related fields
• Strong B2B content strategy and writing experience, ideally within payments, fintech, financial services, or Web3/stablecoins
• Proven ability to produce high-quality research reports, whitepapers, thought leadership, and commercial content
• Strong understanding of content strategy, including audience segmentation, messaging, channel selection, and content distribution
• Excellent English and Chinese writing skills, with the ability to turn interviews, research, and data into compelling content
• Established relationships with financial, fintech, or industry media, or a proven track record of successfully pitching and placing content
• Strong commercial awareness and ability to create content that supports both brand positioning and business objectives
• Highly independent and comfortable owning projects end-to-end in a fast-paced, resource-lean environment
• Strong research, communication, and stakeholder management skills, with the ability to work effectively with senior executives and business teams

Vision & Mission

OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become increasingly important in global payments, with the industry shifting from token issuance towards real-world consumer and enterprise adoption.

OSL is expanding its payments and stablecoin business globally, building infrastructure that connects digital assets with traditional financial systems. With regulated operations and a growing presence across key global markets, we are focused on making stablecoin-powered payments practical, compliant, and scalable for businesses.

As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment. We welcome builders who are passionate about fintech, payments, and digital assets to join us in shaping the next generation of global payment infrastructure.