Senior Copywriter

Are you an idea-driven storyteller

Do you dream up taglines in the shower, spin concepts out of thin air, and bring words to life with impact If yes, you might be exactly who we're looking for.

16TWO, a merger between Creative Tomato and TWITTERJAYA, has been delivering digital solutions since 2002 - spanning strategy, websites, mobile apps, social media campaigns, and content solutions. Our Senior Team consists of young technopreneurs with strong creative and technical expertise, driven to solve client challenges beyond what traditional agencies offer.

We're passionate about shaping the future of the Digital Age and creating meaningful brand experiences. Join us on this creative journey and be part of work that makes an impact.

Role Description :

We are seeking a full-time, on-site Senior Copywriter to join our team in Petaling Jaya.

This role goes beyond writing; we're looking for a strategic thinker who can lead content direction across social and digital platforms, turning ideas into campaigns that connect, engage, and perform.

You will be responsible for both content strategy and execution, especially for social media–led campaigns.

Key Responsibilities:

• Develop and drive content and social media strategies aligned with brand and campaign objectives
• Lead ideation for social-first content, campaign narratives, and storytelling angles
• Conceptualise and pitch creative ideas for social media, digital campaigns, and brand activations
• Plan and craft engaging content for platforms such as META, TikTok, YouTube and LinkedIn
• Translate brand strategies into compelling captions, scripts, storyboards, and content frameworks
• Conduct research to strengthen creative direction, messaging, and audience relevance
• Work closely with designers, videographers, strategists, and project managers to bring ideas to life
• Ensure all content is on-brand, on-tone, and optimised for platform performance
• Stay updated on social trends, formats, and best practices to keep content fresh and relevant

Qualifications :

• Proven ability to generate strong creative ideas and campaign concepts
• Experience in content strategy development and creative planning
• Strong writing, storytelling, and content structuring skills
• Excellent proofreading and attention to detail
• Confident communicator with strong verbal and written skills
• 3–5 years of experience in content creation, preferably in an agency environment
• Experience in digital and content marketing is an added advantage
• Bachelor's degree in English, Journalism, Communications, or a related field