SENIOR COPYWRITER AND CONTENT STRATEGIST

We are looking for the perfect fit. Think strawberries and cream. Oats & milk. Tom & Jerry, whatever. (hey, don't judge, this is why we need a writer.)

You pride yourself on being more than just a wordsmith. As a content writer and strategist, you understand that your role is to marry a combination of creative & strategy-- to sell not just benefits, but also aspiration through a delicate balance of logic & emotion.

Whether it is a punchy headline, content strategy deck, or longform content, you are just as comfortable. Bring it on, you say. You enjoy developing creative concepts and direction that answer to client's objectives, while working seamlessly with other team members.

Apart from being able to switch between brand voices or maintain consistency in tone of voice across multiple touchpoints, you are just as talented in crafting your own brand voice for up-and-coming new brands.

Scope

• Responsible for researching and proposing creative ideas, suggest new innovative ways of delivering digital content
• Develop, manage and monitor content on social media and help to create marketing content for social media outreach purposes and in campaign microsites and social applications (e.g. Facebook, Google+, Twitter, Instagram, Linkedin, YouTube, TikTok, etc.
• Monitor and manage day-to-day editorial calendars, content development/execution (images, posts, and videos), and engagement with users
• Analyse results, customer's needs and wants, market conditions, and competitor data
• Creation of longform articles and content
• Research and implement effective SEO & keywords strategy, key data performance analysis, and reporting on its performance.
• Ability to copywrite taglines, slogans, and captions to drive conversion and add the X factor to a campaign
• Keep up to date with the latest marketing trends to boost content engagement and overall production workflow

Requirements:

• 3+ years of experience in marketing, content creation or copywriting
• The ability to think creatively and translate ideas into copy
• Creative writing would be an advantage
• Excellent grammar, prof-reading and copy editing skills in English (DID YOU SPOT THE ERROR)
• Capacity for both longform writing & crisp, punchy advertising taglines
• Strong research skills to back up your writing
• The ability to meet deadlines and work in a fast-paced environment
• Ability to read/ understand simplified CN is a bonus, though not necessary
• Energetic, digital savvy and in tune with a wide variety of social media activities and opportunities (ie: Facebook, Instagram, Google, Youtube, Tiktok)

What's in it for you

• Fun, dynamic & open culture
• Exposure to a diverse range of industries
• High growth opportunities
• Barefoot environment

Still with us Great, write in with your best works and a cover letter (yes, take that as an opportunity to show off your writing prowess) to joey at wearehea.com

ABOUT HEA

Hello! Happily Ever After (H.E.A) is an award-winning integrated full-service agency who believes in storytelling as a marketing tool for success. Our clients include CIMB, StarHub, Hilton, Shangri-La, CapitaLand and more. Join us in creating and sharing brand stories that stand out from clutter. See some of our works here: www.wearehea.com