Senior Copywriter

Job Responsibilities:

• Develop compelling, conceptually strong copy across diverse touchpoints, including campaign taglines, TVC scripts, social media content, EDMs and digital banners.
• Maintain a consistent brand tone and voice across all platforms to ensure a cohesive campaign narrative.
• Stay updated on emerging social and cultural trends, translating real-time moments into engaging content that sparks conversations.
• Collaborate with creative, brand and account servicing teams to develop campaign concepts, define copy direction and translate client briefs into effective creative solutions.
• Work closely with Art Directors and designers to ensure copy aligns with the visual tone and style of each campaign.
• Transform everyday briefs into standout creative work by exploring fresh perspectives and unexpected ideas that drive engagement and impact.
• Collaborate with the Account Servicing team to understand clients needs and translate project briefs into engaging and effective ideas and messaging.
• Provide creative recommendations, develop persuasive copy that aligns with campaign objectives, and brand messaging.
• Extend and adapt existing copy across multiple platforms while maintaining consistency and relevance.
• Uphold high creative standards by reviewing, refining and editing copy based on feedback from clients and internal teams.
• Develop compelling pitch decks and confidently present creative concepts and campaign ideas to clients.
• Attend TVC shoots to oversee creative execution and manage last-minute copy modifications when necessary.
• Ensure all projects are delivered on time while maintaining creative quality and consistency.
• Assist with other ad hoc duties as assigned by the immediate supervisor.

Job Requirements:

• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.
• Excellent English writing skills, with strong grammar, spelling and attention to detail.
• Minimum 6 years of copywriting experience; prior creative or digital agency experience is strongly preferred.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clients.
• Ability to evaluate creative concepts against strategic objectives and assess their effectiveness and impact.
• Proven ability to develop persuasive, engaging and purpose-driven copy across various advertising formats.
• Experience in conceptualizing and developing creative pitches and campaign ideas.
• Strong presentation and storytelling skills, with the ability to confidently present and sell creative concepts to clients.