Lead Campaign Design Drive the design and execution of digital marketing campaigns, including social media assets, web banners, email creatives, video graphics, and motion design.
Collaborate with Stakeholders Work closely with campaign managers and clients to translate campaign objectives into compelling visual concepts.
Present and Rationalize Creatives Confidently present and explain design decisions to both internal teams and clients to build trust and alignment.
Develop Templates & Design Systems Create templates and design systems to ensure consistency across campaigns and brands.
Mentor and Guide Provide constructive feedback and mentorship to junior designers, helping them improve skills and overall work quality.
Challenge Creative Growth Encourage the team to push creative boundaries, embrace AI tools, and continuously refine their craft.
Facilitate Ideation Sessions Lead brainstorming and review sessions for each campaign to generate innovative ideas and ensure alignment.
Ensure Timely Delivery Manage project timelines to deliver high-quality assets on schedule while maintaining brand guidelines and design standards.
Analyze & Optimize Review campaign performance and iterate on designs to maximize engagement and effectiveness.
Stay Updated Keep up with trends in digital marketing, social media, motion graphics, and emerging technologies, including AI, to drive innovation.
It would be an added advantage if the person has UI/UX skills.
Qualification:
6-8 years of design experience minimum at an agency, design/consulting company or related industry
Demonstrative experience in leading workstreams within a larger project
Firm understanding of the differences between brand and campaign design responsibilities and processes
Motion design at a fundamental to mid level
UX/UI design understanding (ability to balance aesthetic with functionality and useability)
Proven capability in collaborating with developers through a project from wireframe/planning to QC Packaging design at a fundamental to mid level
Ability to work independently
Excellent design taste and sensibility
Expert proficiency in Photoshopand InDesign
Exceptional organizational and planning skills, including exacting attention to detail and follow-through
Ability to multitask, manage simultaneous projects and meet tight deadlines in a fast-paced, ever-evolving environment.
