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Shopee

Senior CRM Executive

Shopee
Malaysia, Kuala Lumpur
4-6 Years

This job is no longer accepting applications

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  • Posted a month ago

Job Description

Job Description:

  • Plan and execute CRM campaigns across key channels: Push Notifications, In-App Messages, Emails, and Vouchers.
  • Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement.
  • Own advanced segmentation logic, targeting rules, and customer journey personalisation.
  • Conduct A/B experiments with rigorous performance tracking, deep-dive analysis, and actionable insights.
  • Partner closely with Category, Product, and Data teams to support business priorities with CRM solutions.
  • Maintain campaign documentation, reporting dashboards, and CRM tools hygiene.

Requirements:

  • Bachelor's Degree in Marketing, Business, Analytics, or relevant fields.
  • At least 4 years of hands-on CRM, lifecycle marketing, or data-driven digital marketing experience - ideally in e-commerce, app-based business, or subscription/retention-driven environments.
  • Proficient with CRM platforms (e.g., Braze, MoEngage) and Excel/Google Sheets familiarity with BI tools is a plus.
  • Strong analytical ability to translate data into growth insights and campaign optimization.
  • Excellent stakeholder communication and ability to manage multiple projects independently.
  • Creative and user-centric mindset with good understanding of consumer behaviour trends.

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Shopee

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 131122691

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Last Updated: 09-12-2025 01:27:32 PM
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