Senior CRM & Marketing Operations Specialist - MY879726

About the job

Morgan Philips Malaysia is partnering with a fast-growing global marketing services organisation on a confidential search for a Senior CRM & Marketing Operations Specialist. This role is ideal for someone who enjoys working at the intersection of marketing, technology, data, and process optimisation while supporting global clients and stakeholders.

The opportunity

As a Senior CRM & Marketing Operations Specialist, you'll play a critical role in improving marketing performance through the effective use of CRM systems, marketing automation platforms, data management, and process optimisation. You'll work closely with internal teams and international stakeholders to ensure marketing activities are scalable, measurable, and operationally efficient.

What you'll do

• Marketing Operations: Manage and optimise marketing systems, processes, and workflows across CRM, marketing automation, CMS, and analytics platforms.
• Salesforce Administration: Leverage Salesforce CRM to support lead management, campaign execution, data integrity, and reporting activities.
• Automation & Integration: Drive lead routing, workflow automation, platform integrations, system implementations, and data migration projects.
• Process Improvement: Establish scalable best practices for campaign operations, lead management, and marketing execution while continuously identifying opportunities for improvement.
• Troubleshooting & Support: Investigate and resolve process, system, and workflow issues while ensuring operational excellence.

What we're looking for

• At least 4 years of experience in Marketing Operations, Marketing Technology (MarTech), CRM Administration, or related functions.
• Hands-on experience with Salesforce CRM is essential.
• Experience working with marketing automation platforms, lead management processes, and CRM workflows.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Comfortable working with data, reporting, process documentation, and system optimisation.
• Strong communication skills with the ability to collaborate across international teams and stakeholders.