Senior Digital Marketer iGaming (Mandarin Speaker)

Experience: Minimum 3 years

Employment Type: Full-time , Remotely

About the Role

We are looking for an experienced and hands-on Senior Digital Marketer to manage performance-driven acquisition and growth initiatives across international markets.

The ideal candidate has relevant iGaming experience and a strong understanding of performance marketing, localisation, customer lifecycle management and data-driven campaign optimisation.

This is not a people-management position. The successful candidate will have direct ownership of campaign execution, performance and market growth.

Market Experience

Candidates with practical digital marketing experience across one or more of the following markets will be prioritised:

Malaysia | Singapore | Australia | Nepal | Hong Kong | Philippines | India | Vietnam

Experience across multiple Asia-Pacific markets will be an advantage.

Key Responsibilities

• Develop and execute market-specific digital marketing and growth strategies.
• Manage acquisition campaigns across paid media, SEO, affiliates, KOLs/influencers, content and other relevant channels.
• Monitor and optimise campaign performance based on CPA, CAC, FTD, conversion rate, ROAS, LTV and retention.
• Analyse and improve the complete customer lifecycle, from initial engagement through conversion and retention.
• Identify effective acquisition channels and test new traffic opportunities.
• Conduct structured testing across audiences, creatives, landing pages, offers and campaign funnels.
• Develop localised strategies based on customer behaviour, language, competition and digital trends.
• Work closely with creative, CRM, analytics, affiliate and external marketing partners.
• Conduct competitor and market research to identify emerging trends and growth opportunities.
• Prepare campaign dashboards, performance reports and actionable recommendations for management.
• Monitor campaign budgets and improve overall marketing efficiency.
• Ensure marketing activities comply with applicable licensing requirements, local regulations and platform policies.

Requirements

• Minimum 3 years of hands-on digital marketing experience.
• Relevant experience within the iGaming industry is strongly preferred.
• Proven experience managing performance-driven acquisition campaigns.
• Practical experience across one or more of the listed international markets.
• Strong understanding of CPA, CAC, FTD, ROAS, LTV, ARPU, conversion and retention.
• Experience across paid media, SEO, affiliates, KOL/influencer marketing, content, programmatic or native advertising.
• Familiarity with analytics, attribution and campaign-tracking tools.
• Strong analytical and campaign troubleshooting capabilities.
• Good understanding of localisation and regional customer behaviour.
• Ability to identify campaign performance issues and implement improvements.
• Strong English communication skills; additional Asian languages are an advantage.
• Comfortable working in a fast-paced and performance-driven environment.

Preferred Candidate Profile

Candidates should be prepared to discuss:

• Markets and acquisition channels personally managed
• Campaigns executed and optimised
• Advertising budgets handled
• Measurable improvements in CPA, FTD, ROAS, conversion or LTV
• Experience scaling campaigns from testing to larger acquisition volumes

Why Join Us

You will have the opportunity to work across multiple international markets with meaningful ownership of campaign strategy, execution, optimisation and growth performance.

This position is suitable for an experienced iGaming digital marketer who prefers a hands-on individual-contributor role with direct influence over campaign results.