Senior Digital Marketing Executive

Job Scope

• Develop and execute digital marketing strategies and campaigns across multiple channels to drive brand awareness, engagement, and conversions;
• Oversee budget allocation and ROI analysis;
• Conduct keyword research, optimize content, and monitor website performance;
• Track, analyze, and report campaign performances using analytics tools;
• Coordinate with different departments to ensure campaigns meet business objectives;
• Join client meetings to explain ideas and walk them through campaigns.

Qualifications

• Experienced with digital ad platforms and management (Meta and Google ads);
• Proficiency in campaign optimization and targeting;
• Ability to drive digital marketing strategy that aligns with business goals;
• Strong command of analytics and reporting tools;
• Basic knowledge in SEO, content creation, copywriting, and paid media;
• Diploma or Bachelor's in Marketing, Mass Comm, Business, or related field (or equivalent experience);
• Confident in voicing ideas and challenging the norm.