Senior Digital Marketing Executive (Performance Marketing)

About the Role

We are looking for a hands-on Digital Marketing professional to plan, execute and optimise ASUS digital marketing campaigns across multiple online channels.

This is an individual contributor role for someone who is comfortable owning campaigns end-to-end — from campaign planning and media execution to performance analysis, optimisation and reporting. You will work closely with internal marketing teams, business stakeholders, agencies and media partners to drive awareness, engagement and conversion.

Responsibilities

• Plan, execute and manage assigned digital marketing campaigns from end-to-end, including campaign KPIs, budget utilisation and ROI measurement.
• Manage and optimise paid media campaigns across Meta, Google Ads, YouTube and other digital platforms, with exposure to TikTok and LinkedIn Ads being an advantage.
• Develop and coordinate digital content across social media, website, email and other owned digital platforms.
• Manage ASUS social media channels including Facebook, Instagram, TikTok, YouTube and LinkedIn, ensuring timely content execution and audience engagement.
• Monitor campaign performance and continuously optimise targeting, creative, media spend and conversion performance.
• Support SEO, SEM and website performance, using tools such as GA4 and other analytics platforms to identify opportunities for improvement.
• Plan and coordinate digital campaigns involving influencers, affiliates, agencies and other external partners.
• Analyse campaign, website, social media and e-commerce performance and provide actionable insights and recommendations.
• Manage quarterly digital marketing activities and assigned budgets while ensuring campaigns are delivered within timeline.
• Work closely with internal stakeholders and external agencies/media partners to ensure effective campaign execution.

Requirements

• Diploma or Degree in Marketing, Advertising, Mass Communications, Business or a related field.
• Minimum 2–3 years of hands-on digital marketing experience, preferably in a consumer, technology, e-commerce or agency environment.
• Hands-on experience setting up, managing and optimising paid digital campaigns is required.
• Experience with Meta Ads Manager and Google Ads is strongly preferred.
• Good understanding of digital performance metrics such as CTR, CPC, CPA/CPL, conversion rate, ROAS and ROI.
• Familiarity with GA4, SEO/SEM, social media analytics and digital reporting.
• Experience managing social media, digital content, influencer marketing or e-commerce campaigns will be an advantage.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Able to work independently, manage multiple campaigns and take ownership of assigned projects.
• Strong communication and stakeholder-management skills, with the ability to work across internal teams, agencies and external partners.
• Good command of written and spoken English and Bahasa Malaysia. Chinese language proficiency will be an added advantage.
• Strong interest in technology, IT products, gaming, PC hardware, gadgets or consumer electronics will be an advantage.