Senior E-Commerce Marketing Executive

Brands: La Juiceria Grocer & La Juiceria PowerShot

Department: Marketing

Reports To: Head of Marketing & Project Manager

JOB OVERVIEW

We are looking for a Senior E-Commerce Marketing Executive to take ownership of the day-to-day marketing and commercial activities for La Juiceria Group's new venture – frozen goods and supplement e-commerce business

·      La Juiceria Grocer: online healthy frozen goods business www.lajuiceria.com.my

·      La Juiceria Superfoods PowerShots: online supplement brand www.superfoods.com.my

This role is ideal for a commercially driven, hands-on marketer who understands how to turn e-commerce traffic, social media, CRM, KOLs, affiliates and brand partnerships into sales.

The successful candidate will be responsible for managing and growing our presence across Shopify, Shopee and TikTok Shop, while also supporting offline sales through events, roadshows & collaboration. You will work closely with the marketing and operations teams to develop monthly campaigns, improve customer engagement, drive repeat purchases and grow online revenue.

This is a hands-on role that requires strong ownership, commercial thinking, creativity and the ability to manage multiple marketing channels from planning through execution and performance analysis.

KEY RESPONSIBILITIES

E-Commerce Management & Revenue Growth

• Manage and grow the day-to-day operations and marketing activities across our e-commerce site and marketplaces including and not limited to: Shopify, Shopee and TikTok Shop.
• Maintain and optimise product listings, product descriptions, pricing, bundles, promotions, vouchers and merchandising across e-commerce platforms.
• Plan and execute monthly e-commerce campaigns, promotional mechanics and sales initiatives to drive revenue and increase average order value.
• Monitor key e-commerce performance indicators including and not limited to sales revenue, orders, conversion rate, average order value, traffic, repeat purchase rate and campaign ROI.
• Identify opportunities to improve the customer purchase journey, product visibility and conversion.
• Work with project manager to analyse sales performance and provide recommendations to improve campaign and platform performance.
• Stay updated on Shopee, TikTok Shop and Shopify features, promotional opportunities and e-commerce trends.

CRM & Custormer Engagement

• Own the monthly CRM marketing calendar for both brands.
• Plan and execute monthly EDM campaigns, promotional communications and customer retention initiatives.
• Develop customer segments and targeted campaigns to drive repeat purchases, cross-selling and upselling.
• Manage and monitor customer reviews, ratings and feedback across e-commerce platforms.
• Work closely with the team to respond to customer enquiries and ensure a positive customer experience.
• Identify customer feedback and purchasing trends to generate insights for future products, promotions and campaigns.
• Develop initiatives to increase customer retention, repeat purchase and customer lifetime value.

Social Media Marketing

• Manage and execute social media content and campaigns across relevant platforms including but not limited to Instagram, TikTok and Facebook.
• Develop monthly social media content plans aligned with e-commerce campaigns, product launches and promotional activities.
•  Create and coordinate content including product features, educational content, promotional content, UGC and short-form videos.
• Work closely with the creative  team  / agency to ensure content is engaging, commercially relevant and aligned with brand guidelines.
• Monitor social media performance and identify opportunities to increase reach, engagement, traffic and sales.
• Stay updated on social media trends and develop content ideas that are relevant to the target audience.
• Ensure social media activities support overall e-commerce and revenue objectives.

KOL, UGC & Affiliate Marketing

• Identify, approach and manage KOLs, influencers, UGC creators and affiliate partners relevant to the brands and target audience.
• Develop and execute KOL and UGC campaigns with a strong focus on sales conversion and measurable results.
• Manage affiliate campaigns across relevant platforms, including recruitment, communication, campaign briefing and performance tracking.
• Develop suitable affiliate offers, promo codes and sales mechanics to encourage conversion.
• Track KOL, UGC and affiliate performance and evaluate results based on sales, revenue, conversion and ROI.
• Build and maintain long-term relationships with high-performing creators and affiliates.
• Continuously source new creators and affiliate partners to expand the brand's sales network.

Brand Collabrations & Partnerships

• Identify and initiate potential collaborations with complementary brands, businesses and communities.
• Develop collaboration proposals and coordinate campaign execution from planning to post-campaign evaluation.
• Manage communication and relationships with external brand partners.
• Track the performance and commercial outcome of collaboration campaigns.

Events, Roadshows & Offline Sales

• Plan, coordinate and execute events, roadshows, pop-ups and offline sales activities for La Juiceria Grocer and PowerShots.
• Identify suitable events and platforms that can generate sales, sampling opportunities and new customer acquisition.
• Coordinate with vendors, event organisers and internal teams on logistics, booth setup, product availability and promotional materials.
• Develop event-specific sales mechanics, bundles and promotional offers.
• Be involved in on-ground execution and ensure smooth representation of the brands.
• Track event sales and customer acquisition performance and provide post-event analysis and recommendations.

Campaign Planning & Performing Analysis

• Develop and manage a monthly marketing and e-commerce campaign calendar across both brands.
• Coordinate campaigns across e-commerce, CRM, social media, KOL/affiliate, collaborations and offline activations to ensure an integrated customer journey.
• Set clear campaign objectives and KPIs before execution.
• Prepare regular performance reports covering sales, campaign performance, customer engagement and channel performance.
• Analyse campaign results and recommend improvements for future campaigns.
• Continuously test new promotional mechanics, content formats, sales channels and customer acquisition strategies.

Key Performance Indicators (KPIs)

The role will be measured against both marketing performance and commercial results, including:

E-commerce sales revenue and monthly growth through Shopify site & marketplaces performance (Tiktok Shop, Shopee)

·      Conversion rate and average order value

·      Customer acquisition and repeat purchase

·      CRM campaign performance

·      Social media growth and engagement

·      KOL / UGC / affiliate-generated sales

·      Affiliate revenue and ROI

·      Event and roadshow sales

·      Brand collaboration performance

·      Campaign ROI and overall marketing contribution to sales

REQUIREMENTS

• Bachelor's degree in Marketing, E-Commerce, Business, Communications or a related field.
• 2-3 years of relevant experience in e-commerce, digital marketing, performance marketing or a similar commercial marketing role.
• Hands-on experience managing Shopify and/or marketplaces such as Shopee and TikTok Shop.
• Strong understanding of e-commerce marketing, promotional mechanics and online customer behaviour.
• Experience in CRM, EDM, customer engagement and retention marketing.
• Proven experience managing KOLs, influencers, UGC creators and/or affiliate marketing.
• Experience planning and executing events, roadshows or offline sales activations is an advantage.
• Strong commercial mindset with the ability to connect marketing activities to sales and revenue.
• Strong analytical and reporting skills, with the ability to interpret campaign and sales data.
• Excellent communication, negotiation and relationship management skills.
• Creative, proactive and able to identify new opportunities for growth.
• Highly organised with strong project management skills and the ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced environment and taking ownership of projects from planning to execution and performance analysis.
• Experience in F&B, FMCG, health & wellness, retail or e-commerce is highly preferred.
• Proficiency in tools such as Canva, CapCut, Shopify, marketplace seller centres, EDM/CRM platforms and analytics tools is an advantage.
• Willing to travel for events, roadshows and brand activations when required.

Ideal Candidate Profile

We are looking for someone who is:

• Commercially Driven – Thinks beyond likes and engagement and understands how marketing activities contribute to sales.
• E-Commerce Savvy – Understands how Shopify, Shopee and TikTok Shop work and knows how to optimise campaigns for conversion.
• Data-Driven – Comfortable looking at sales, conversion, campaign and customer data to make better decisions.
• Hands-On – Able to independently plan, coordinate and execute campaigns rather than only provide ideas.
• Creative & Trend-Aware – Able to identify relevant social media, content and e-commerce trends and turn them into commercially viable campaigns.
• Relationship-Oriented – Comfortable communicating with KOLs, affiliates, customers, brand partners, vendors and internal teams.
• Growth-Minded – Constantly looking for opportunities to acquire new customers, increase repeat purchases and grow revenue.

WHY JOIN US

·      Opportunity to take ownership of the e-commerce growth of two health-focused brands.

·      Exposure across e-commerce, CRM, social media, KOL, affiliate, partnerships and offline marketing.

·      Fast-paced and entrepreneurial working environment.

·      Opportunity to develop and execute your own campaigns and growth initiatives.

·      Competitive salary with performance-based incentives.

·      Opportunities for career development and growth within La Juiceria Group.

Salary Range: RM3,500 – RM6,000 per month, depending on qualifications and experience.