About Us
Motherswork is a leading premium omni-channel retailer for mother and baby products in Asia. With over 25 years of experience, we are trusted by generations of parents for our carefully curated selection of over 300 premium international and local brands. Our mission is to support women through motherhood and beyond by offering high-quality products, expert guidance, and a seamless shopping experience, both online and offline.
Operating flagship stores in Singapore and China, we have expanded our footprint into Vietnam, Thailand, and Malaysia through both physical and digital channels. Our products are available via Motherswork retail stores, e-stores, department stores, and leading e-commerce platforms such as Lazada, Shopee, and Amazon.
Motherswork is part of The Parentinc, Southeast Asia's #1 Parenting Platform across Content, Community, and Commerce. Together with our sister brands, theAsianparent, which reaches over 30 million mothers monthly, and Mama's Choice, a fast-growing D2C brand offering safe, natural, and halal products. We are committed to helping parents raise healthy, happy families across the region.
www.motherswork.com.sg; www.motherswork.com.vn; www.theparentinc.com;
FB: mothersworksg and
IG: @motherswork@motherswork.vietnam @motherswork.thailand @motherswork_malaysia
Job Summary
We are looking for a high-performing Senior eCommerce & Digital Marketing Specialist to drive the commercial success of Motherswork in Singapore, Malaysia, and Vietnam, as well as support our entry into other emerging markets.
This is a strategic and execution-heavy role. You will manage regional digital marketing budgets and oversee our presence across all major eCommerce marketplaces and owned webstores. Your goal is to scale our Gross Merchandise Value (GMV) while maintaining elite levels of efficiency.
Key Responsibilities
eCommerce & Marketplace Operations
- Multi-Platform Management: Serve as the primary lead for eCommerce operations across major marketplaces (e.g., Shopee, Lazada, TikTok Shop) and Motherswork's official webstores across the region.
- Regional Campaign Strategy: Strategize and execute high-impact campaign submissions (10.10, 11.11, PayDay, etc.) across SG, MY, and VN, tailoring mechanics to local consumer behavior.
- Store Optimization: Manage on-site marketing tools, including store-specific Search Ads, Flash Sales, and Voucher strategy to maximize conversion rates.
- Inventory Coordination: Collaborate with regional supply chain teams to ensure stock readiness for major digital pushes and seasonal events.
Performance Marketing
- Omnichannel Strategy: Develop and lead performance-led strategies across Search (SEM), Display, and Social Media (Meta/Google) to drive traffic to regional platforms.
- Conversion Optimization: Execute FB CPAS and Google Shopping campaigns, ensuring high technical accuracy in tracking pixels and attribution.
- Budget Accountability: Manage and optimize significant marketing budgets, reallocating spend between markets (SG, MY, VN) based on real-time performance and ROI.
- Data Analysis: Leverage web analytics and ad network data to provide deep-dive optimization recommendations for each specific market.
Strategy & Reporting
- KPI Ownership: Establish and track core metrics (GMV, ROAS, CAC, CIR) across all regional digital campaigns.
- Market Insights: Create regular performance reports with clear commercial analysis to guide regional decision-making.
- Scaling Growth: Identify and scale winning strategies from established markets to emerging economies to ensure consistent regional growth.
Required Performance Standards
- Revenue Growth: Proven ability to meet or exceed monthly GMV targets across Singapore, Malaysia, and Vietnam.
- Efficiency: Ability to maintain a high-performing blended ROAS of 20 or above.
- Regional Agility: Ability to adapt strategies to the unique nuances of diverse Southeast Asian markets.
Requirements
- Experience: 4 - 6 years of experience in Performance Marketing and eCommerce management across multiple platforms (Marketplaces + Webstores).
- Regional Track Record: Direct experience managing eCommerce operations for at least two of the following markets: Singapore, Malaysia, or Vietnam.
- Technical Mastery: High proficiency in FB CPAS, Google Ads, and various Marketplace Seller Centres (Shopee, Lazada, etc.).
- Analytical Mindset: Expert-level ability to translate complex data into actionable growth plans.
- Target-Driven: Demonstrated success in achieving aggressive monthly revenue targets in a fast-paced retail environment.
