Senior Marketing Executive Job Description
As a Senior Marketing Executive, you will the person-in-charge in developing and implementing comprehensive marketing plans that enhance brand visibility and drive revenue growth in Malaysia. You will analyze market trends, design campaigns, and work closely with various departments to ensure alignment with business objectives.
Responsibilities
- Develop and implement marketing strategies to achieve business goals.
- Conduct market research and analyze consumer behavior to inform marketing campaigns.
- Design and oversee advertising campaigns across multiple channels.
- Collaborate with HQ and align with local marketing needs to ensure cohesive branding.
- Monitor and report on the effectiveness of marketing campaigns.
- Manage the marketing budget and ensure cost-effective use of resources.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- At least 4-5 years of experience in marketing, preferably in a senior role.
- Proven track record of successful marketing campaigns.
- Strong understanding of market research and data analysis.
- Excellent communication and interpersonal skills.
- Ability to multitask and manage various projects simultaneously.
Skills
- Digital Marketing
- SEO/SEM
- Content Creation
- Brand Management
- Google Analytics
- Social Media Strategy
- Project Management
- Market Research
- CRM Software
- Copywriting
