Senior Events Specialist
- Posted 4 months ago
- Be among the first 10 applicants
Job Description
Overview
About the Role & Team
The Sr.Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC's events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.
What You'll Do
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.
Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.
What We Offer
IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.
About the Role & Team
The Sr.Events Specialist in Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC's events across Southeast Asia. This role combines leadership, strategy, and execution ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.
What You'll Do
- Lead and mentor the Audience Development team to meet regional attendee targets.
- Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
- Establish KPIs and performance tracking metrics for acquisition effectiveness.
- Oversee data management, CRM optimization, and quality control for audience lists.
- Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
- Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.
- Education: Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
- Experience: 2-4 years of experience in B2B event marketing or audience acquisition
- Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and a solid grasp of data-driven marketing approaches.
- Leadership: Proven success in building and handling a team would be preferred
- Core Competencies: Excellent communication, analytical, and leadership skills.
- Mindset: Results-oriented, strategic, and collaborative approach.
- Travel: Willingness to travel 10–15% of the time for events across Malaysia and Southeast Asia.
- Work Model: Hybrid role, based in Kuala Lumpur.
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.
Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.
What We Offer
- Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
- A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded
IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.
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