Senior Executive, Dealer Management, Marketing

About the role:

You are responsible for supporting and coordinating dealers New Media activities, including content creation, digital advertising campaigns, lead management, dealer engagement and training, while monitoring outlet performance and ensuring timely reporting and resolution of operational matters to drive dealer New Media performance and achieve overall marketing objectives.

Job Responsibilities:

Outlet Performance & New Media Operations

1. Monitor dealer New Media performance and OCE submissions, ensuring timely, accurate and complete reporting to NPD.
2. Coordinate and resolve dealer operational issues within the agreed SLA, while following up on underperforming outlets to drive performance improvement.
3. Support the implementation and compliance of New Media initiatives, campaigns and requirements across the dealer network.

2. GENBA / Dealer Engagement

1. Conduct GENBA visits to assess dealer New Media execution, identify performance gaps, and provide on-ground guidance and support.
2. Engage with Dealer New Media PICs and Marketing Managers to understand challenges, recommend corrective actions, and drive implementation.
3. Consolidate dealer feedback and market insights, and follow up on agreed action plans to improve New Media performance.

3. New Media PIC Tagging & Dealer Onboarding

1. Manage the end-to-end New Media PIC application, interview, tagging, and onboarding process, ensuring timely completion and accurate system records.
2. Liaise with Finance, GTP, and relevant stakeholders to facilitate PIC tagging and resolve any related issues.
3. Maintain an updated database of Dealer New Media PICs and ensure compliance with the required process and criteria.

4. Training & Capability Development

1. Conduct GENBA visits to assess dealer New Media execution, identify performance gaps, and provide on-ground guidance and support.
2. Engage with Dealer New Media PICs and Marketing Managers to understand challenges, recommend corrective actions, and drive implementation.
3. Consolidate dealer feedback and market insights, and follow up on agreed action plans to improve New Media performance.

5. Reporting, Analysis & Continuous Improvement

1. Prepare and maintain accurate New Media performance reports, dashboards, and management updates to support decision-making.
2. Analyse dealer performance trends, identify key gaps, and recommend data-driven action plans for improvement.
3. Monitor the effectiveness of New Media initiatives and recommend process improvements to enhance dealer adoption and operational efficiency.

Job Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related field.
• Professional certification in Digital Marketing / Social Media Marketing is an added advantage.
• Work Experience: 2–4 years of experience in digital marketing, social media management, dealer management, sales support, or related field.
• Experience in managing multiple stakeholders, preferably within a dealer/distributor network or automotive industry, is an added advantage.

Skills / Knowledge / Qualifications

• Good understanding of social media platforms, particularly TikTok, Facebook/Instagram (Meta) and digital advertising.
• Basic knowledge of paid advertising, lead generation, campaign performance and social media analytics.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, for data tracking, analysis and reporting.
• Ability to interpret performance data and translate insights into actionable recommendations.
• Familiarity with CRM, Leads Management, Business Suite/Ads Manager or similar digital marketing platforms is an advantage.
• Willingness to conduct GENBA visits and travel when required.
• Comfortable conducting training, workshops and presentations for dealer personnel.
• Able to work with a large dealer network and manage multiple requests/issues simultaneously.