Senior Executive, Delegate Sales

Location: Kuala Lumpur

Company: Asia Events Group

Job Description

As a Senior Executive, Delegate Sales, you will play a crucial role in driving revenue growth by selling delegate packages and recruiting qualified buyers to participate in Asia Events Group's conferences, exhibitions, and B2B meetings. This position is performance-driven, with clear targets tied to measurable sales results, client engagement, and successful buyer recruitment.

Your responsibilities will include:

High-Volume Outreach:

• Make a high number of daily outbound calls to corporate companies (local & international) to secure paid delegate participation at Asia Events Group's conferences.
• Consistently achieve weekly and monthly call and sales targets.

Buyer Recruitment:

• Identify, recruit, and manage domestic buyers, importers, and distributors in Malaysia to attend B2B meetings with international exporters.
• Ensure buyer quotas are met for each assigned event.

Client Relationship & Retention:

• Build and maintain long-term relationships with senior-level corporate clients.
• Identify client needs, upsell opportunities, and ensure repeat participation to increase event revenue.

Market Expansion & Research:

• Conduct market research to identify new leads, evaluate potential clients, and expand the company's market database.
• Develop strong relationships with key decision-makers to grow company visibility and market share.

Appointment Setting:

• Schedule qualified appointments with Malaysian companies as potential exhibitors for the Asia Events Group sales team.
• Coordinate online (Zoom) or in-person meetings effectively.

Reporting & Collaboration:

• Report sales progress, call activities, and buyer recruitment status to the Sales Manager.
• Assist with event-related sales and recruitment initiatives as directed by the management team.

Key Performance Indicators (KPIs)

• Daily activity target: Minimum of 80–100 outbound calls
• Monthly sales target: Achieve assigned revenue goals
• Buyer recruitment quota: Meet or exceed confirmed buyer numbers per project
• Client conversion rate: Maintain consistent conversion ratios for cold-to-warm leads
• Database growth: Continuously expand and update qualified leads in CRM

Requirements

• Excellent command of written and spoken English
• Diploma or degree in Business Administration or related field (preferred)
• Minimum 3 years of telesales experience and 2 years in cold calling
• Proven track record in performance-based sales roles (preferably in the MICE industry)
• Strong customer-centric and interpersonal communication skills
• Highly self-motivated, goal-oriented, and able to perform under pressure
• Presentable, confident, and comfortable engaging with senior executives
• Proficiency with CRM tools and online meeting platforms (Zoom, MS Teams)

What We Offer

• Attractive commission structure with unlimited earning potential
• Performance-based incentives and recognition programs
• Opportunity to grow into regional or managerial roles
• Exposure to international business networks and high-profile clients