Senior Executive (Digital Product Owner)

At KFC Malaysia, we're on an exciting digital transformation journey and are looking for a passionate Digital Product Owner to help shape the future of our customer experience.

In this role, you will own and drive the development, optimisation, and successful delivery of KFC Malaysia's digital platforms, including our Mobile App, Website, Self-Service Kiosks, and Aggregator channels. You will collaborate with cross-functional teams to launch innovative features, enhance customer journeys, and drive business growth across all digital touchpoints.

Key Responsibilities:

• Own and manage the product lifecycle across KFC Malaysia's digital platforms (App, Web, Self-Service Kiosk, and Aggregator channels).
• Define, prioritise, and maintain product backlogs, feature roadmaps, and enhancement initiatives aligned with business objectives.
• Partner closely with Marketing, Operations, Technology, CRM, Data teams, and external vendors to deliver impactful digital solutions.
• Lead the end-to-end execution of digital campaigns, menu launches, promotional activities, and new feature releases.
• Coordinate User Acceptance Testing (UAT), Quality Assurance (QA), and release management activities to ensure seamless launches.
• Ensure accuracy of menu configuration, pricing, and promotional setup across all digital platforms.
• Monitor platform performance, customer behaviour, and operational metrics to identify optimisation opportunities.
• Analyse customer feedback, platform gaps, and technical issues to improve user experience, conversion, and retention.
• Support digital innovation and transformation initiatives that strengthen KFC Malaysia's omnichannel ecosystem.
• Drive e-commerce growth through continuous enhancement of customer experiences across App, Web, and Kiosk platforms.

Requirements:

• Bachelor's Degree in Business, Marketing, Information Technology, Computer Science, Engineering, or related fields.
• 2-3 years of experience in Digital Product Management, E-Commerce, Project Management, or related roles.
• Experience managing digital products such as mobile applications, websites, self-service kiosks, or e-commerce platforms.
• Strong understanding of digital customer journeys, e-commerce operations, and product management principles.
• Familiarity with Agile/Scrum methodologies and the software development lifecycle.
• Experience in UAT, QA testing, issue tracking, and release coordination.
• Strong stakeholder management, communication, and collaboration skills.
• Ability to thrive in a fast-paced and dynamic environment while managing multiple priorities.
• Proficiency in Microsoft Excel, PowerPoint, Jira, or similar project management tools.
• Experience in F&B, retail, e-commerce, or customer-facing digital businesses is an added advantage.
• Professional certifications in Product Management, Agile, or Scrum are a plus.