Job Purpose
The role leads strategic initiatives in emerging markets, developing business plans, service packages, and pricing strategies. It involves building partnerships, driving outreach and marketing, analyzing markets, identifying opportunities, enhancing the client journey, and collaborating cross-functionally for long-term growth and success.
Whats your job like
- Develop and execute marketing strategies and campaigns focused on the international patients (medical tourism) market.
- Strengthen brand awareness through digital marketing, social media campaigns, health talks, and roadshows.
- Support patient acquisition by working closely with the International Patient Centre to ensure smooth pre-arrival and treatment experience.
- Build and manage relationships with international partners (agencies, healthcare facilitators, embassies, insurance companies, universities, etc.).
- Track KPIs: patient volume, inquiries, conversion rate, marketing ROI from respective country assigned.
- Provide monthly market intelligence reports (trends, competitor movements, patient feedback).
Who are we looking for
- Possess at least Bachelor Degree in Business Studies / Marketing / International Relations or equivalent
- Minimum 3-5 years of working experience in hospital setting
- Preferably with experience in international markets or multicultural environments (Candidates with familiarity with the Indonesian market will have an added advantage)
- Good interpersonal, communication, problem solving and negotiation skills
- International travel may be required to support market development activities
