Senior Executive, Lifestyle Partnerships

The role

You'll own a lifestyle partnership pipeline end-to-end: prospecting, pitching, negotiating, launching, and optimising deals that drive revenue and member activity. This is a hands-on commercial role for someone early in their career who already operates with strong ownership, pace, and discipline.

What you'll do

• Build and manage a healthy pipeline of new lifestyle partners (retail, F&B, entertainment, services, e-commerce, etc.)
• Pitch partnership concepts confidently (value prop, commercial model, campaign mechanics) and iterate fast based on feedback
• Drive deals from first meeting to contract close, including commercials, terms, and internal approvals
• Coordinate internal stakeholders (marketing, product, finance, legal, operations) to launch partner offers on time
• Track performance against targets and improve results through optimisation (placement, mechanics, comms, partner readiness)
• Maintain clean, accurate reporting (CRM hygiene, forecasts, deal trackers, campaign post-mortems)
• Spot market opportunities, competitor moves, and partner insights to inform strategy

What we're looking for

• 35 years in sales / business development with a clear, provable target-hitting track record.
• Competitive, always-on mindset; you move fast, stay resilient, and like winning.
• High adaptability in changing priorities and evolving business directions.
• Strong pitching and negotiation skills; confident with senior external stakeholders.
• Very high attention to detail (numbers, terms, deliverables, timelines, partner setup requirements).
• Strong working skills in Excel/Google Sheets and slides for proposals and performance reporting.

Nice to have

• Experience in partnerships, loyalty, marketplaces, fintech, travel, or lifestyle platforms
• Familiarity with commercial structures (rev share, cost per acquisition, vouchers, points funding, marketing fees)
• Existing network across Malaysian lifestyle brands

About airasia rewards

Airasia rewards is the loyalty and rewards platform within the AirAsia ecosystem, where members earn and redeem airasia points across travel and everyday lifestyle. We partner with leading brands to create offers, drive measurable growth, and build repeat engagement through rewards.

We are all different - one talent to another - that is how we rely on our differences. At airasia rewards, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - airasia rewards does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.