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Setel

Senior Executive, Marketing Communications [RID-00104]

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  • Posted 26 months ago

Job Description

About Setel:

The Future of Mobility

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fuelling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose:

Driving marketing campaigns and product marketing efforts towards delivering company goals - increased sales, revenue, and customers - ensuring consistent messaging across various channels towards reaching, winning, and building lasting customer relationships. You will be directly responsible for the execution of campaigns in close partnership with internal teams, external stakeholders, and when applicable, agencies as well. As a team member focused on the mobility business line, you will be owning campaigns and communications for our go-to-market execution across Setel’s motorist mobility use cases, ranging from parking, motor takaful/insurance, road tax, EV charging, auto assistance, and broader partnerships campaigns in this area.

In This Role You Will:
  • Drive and execute campaigns and product launches across relevant online and offline channels to deliver company goals.
  • Create and manage detailed communication plans and copywriting for campaigns, with right-sized costs on marketing collateral depending on the channel, towards delivering campaign targets and ensuring alignment to brand direction.
  • Track the effectiveness of various product performance metrics & campaigns and manage course corrections as required.
  • Collaborate closely with marketing team members - graphic design, customer lifecycle marketing, strategic communications, performance marketing, social media - and cross-functionally with other functions - commercial, data, product management, and more towards campaign execution success.
  • Own respective KPIs/OKRs for the Mobility business line by making contributions to the effective execution of marketing campaigns and raising brand awareness.
  • Work closely with managers and business owners to ensure the successful implementation of strategic marketing plans, define success criteria, measure the effectiveness of initiatives, and report on results.
  • Keep up with competitor offerings, campaigns & promotions to inform Setel’s execution.
  • Keep up with the latest industry trends and best practices in product marketing, Mobility, Retail, FinTech, e-wallet, and more.
  • Assist with any related tasks, projects, and other assigned duties as and when deemed necessary.

You're A Great Fit If You Have:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 3 or more years of experience in marketing communications, campaign management, and product marketing, preferably in a related industry or company.
  • Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
  • Good communication and interpersonal skills, with the ability to collaborate effectively with team members.
  • Self-motivated and results-oriented, with a strong sense of ownership and accountability.
  • Able to adapt and perform in a fast-moving environment.
  • Experience working in digital or technology product companies is an added advantage.
  • Ability to handle sensitive information with confidentiality.

What Makes Working With Us Awesome
  • Our people and culture- You will get to work with awesome and friendly colleagues with whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer learning.
  • Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
  • Development-focused- Your learning and growth matter most to us. We are people-centric and always ready to help our people define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits
  • Hybrid working arrangement; Flexible working hours.
  • Relax and unwind in the leisure area with video games, board games, books, and more.
  • Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
  • Coffee, tea, or snacks are available for consumption in the pantry. Because you’ll be happier with a full tummy.
  • A healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.
  • There will be workshops, talent shows, sports activities, and other events for sharing and bonding.

Personal Data Protection

Setel Ventures Sdn Bhd is fully committed to the protection of Personal Data and the compliance of Personal Data Protection Act 2010 (“Act”). Setel Ventures Sdn Bhd assures that any Personal Data collected, stored, processed, and used for the purpose of this registration/application shall comply with the requirements of the Act and only to be used within the Setel Ventures Sdn Bhd.

We ensure that the data you submit to us remains confidential and is used for the purposes stated in the data privacy statement.

By clicking on 'Apply', I agree to the data privacy statement and I accept it.

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About Company

Job ID: 67308303

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