Senior Executive, New Product Development (Skin & Personal Care)

Company Description

W&L Asia Sdn Bhd, established in 1991, is a Malaysian company in healthcare infection control and consumer wellness. The company is known for its high-quality products, including MEDICOS, a trusted brand of medical-grade protective equipment, and e'lioe, a natural care brand designed for dry, sensitive skin. W&L Asia's products, from hospitals to homes, are guided by principles of quality, innovation, and trust. The company's vision is to safeguard health, nurture well-being, and build lasting trust in the communities it serves. Employees at W&L Asia thrive in an agile and innovative environment where bold ideas are welcomed.

Role Overview

We are seeking for a Senior Executive, New Product Development (NPD) for e'lioe to support development of new product opportunities within consumer skin health & personal care. This role will work closely with Brand Lead to identify market opportunities, coordinate product development projects, support sourcing activities, and assist in executing go-to-market plans.

The ideal candidate is commercially aware, detail-oriented, proactive, and eager to grow in brand management and new product development within a fast-paced local environment.

Key Responsibilities

• Opportunity & Trend Exploration
• Monitor market trends, competitor activities, and category developments in consumer skin health & personal care.
• Gather insights on customer needs, healthcare usage trends, and potential market gaps.
• Support opportunity screening and early-stage concept research.

2. Business Case & Project Support

• Assist in preparing business cases for new product opportunities.
• Support market sizing, pricing research, and commercial viability assessments.
• Consolidate research findings, sales inputs and competitor benchmarks for management review.

3. New Product Development (NPD) & Sourcing

• Coordinate new product development projects from concept to launch under Manager guidance.
• Liaise with internal stakeholders such as regulatory, sales, operations, procurement and design teams.
• Support supplier sourcing, quotation comparisons, sample evaluations and project timelines.
• Follow up on packaging artwork specifications, compliance documents, and launch readiness.

4. Go-to-Market Execution

• Support product launch plans across retail and e-comm channels.
• Coordinate packaging development, product claims, and marketing materials.
• Prepare sales support tools such as presentations, product sheets, catalogues and training kits.

• Bachelor's degree in Marketing, Business, Cosmeceutical or related field.
• 1–3 years experience in procurement, brand executive, product development or related roles.
• Exposure to FMCG or personal care industries is an advantage.
• Experience coordinating cross-functional projects is preferred.