Senior Executive, Performance Marketing

Position Summary

This role is responsible for driving profitable business growth across UNIQLO Malaysia's digital ecosystem through Performance Marketing, CRM, App Membership Growth, and Data-Driven Campaign Optimization. It plays a critical part in achieving the company's E-Commerce and Total Business objectives by maximizing customer acquisition, traffic generation, customer retention, and conversion efficiency across all digital touchpoints.

Possess strong commercial acumen, analytical thinking, and execution excellence while working closely with Product Marketing, E-Commerce, CRM, Global Headquarters Japan, agencies, and cross-functional stakeholders to deliver measurable business outcomes.

Responsibilities

• Drive digital business growth through performance marketing, CRM, app membership acquisition, and customer retention initiatives.
• Plan, execute, and optimize paid media campaigns across Google, Meta, TikTok, Affiliates, Display, and App channels to achieve sales, traffic, and customer acquisition targets.
• Monitor daily business performance including Sales, Sessions, Conversion Rate (CVR), ROAS, New Customers, and App Member growth, and proactively recommend improvement actions.
• Manage campaign planning, media investment, audience targeting, and creative strategy to maximize marketing effectiveness and business impact.
• Lead weekly, monthly, and campaign performance analysis, translating data insights into actionable business recommendations.
• Collaborate closely with Product Marketing, E-Commerce, CRM, Retail Operations, Global Headquarters, and external agencies to deliver integrated marketing campaigns.
• Develop and execute CRM strategies across Email, App Push Notifications, and member engagement initiatives to improve retention, conversion, and customer lifetime value.
• Support App Membership growth initiatives by driving app acquisition, engagement, and O2O conversion opportunities across online and offline touchpoints.
• Manage media agencies and external partners, ensuring high-quality execution, performance improvements, and efficient budget utilization.
• Identify new growth opportunities, emerging digital platforms, and innovative marketing solutions to support UNIQLO Malaysia's long-term business objectives.
• Be part of the process to strictly adhere to online creative guidelines. Build, enhance and translate our brand identity to digestible consumer fronting content.
• Briefing creative requirements for paid media campaigns on (Facebook, Instagram, TikTok, etc.)

Requirements

• Possess a degree in any related field.
• 4-6 years of experience in Digital Marketing (preferred having experience working in agencies) with a proven track record of driving sales, traffic, customer acquisition, and business growth.
• Hands-on experience managing, setting up, optimizing full funnel digital marketing campaigns. Proficiency in: Google Ads (Search, Performance Max, YouTube, Demand Gen, Display, App Campaigns etc); Meta Business Manager; TikTok Ads Manager; Programmatic Display Media Buys (RTB, DV360 etc); Affiliate Network Marketing
• Proven ability to manage full-funnel marketing campaigns and optimize key business KPIs including Sales, Sessions, ROAS, Conversion Rate (CVR), New Customers & App Membership Growth & CRM Contribution
• Experience utilizing analytics and marketing technology platforms: Google Analytics 4 (GA4), Looker Studio, Google Search Console, Appflyer, Microsoft Excel (Advanced) preferred
• Experience in managing performance marketing campaigns at scale, with marketing marketing budget exceeding RM500K monthly preferred
• Experience in CRM planning and execution, including Email Marketing, App Push Notifications, customer segmentation, customer lifecycle marketing, and customer engagement strategies to drive repeat purchases, retention, and conversion.
• Excellent communication, stakeholder management, and project management skills, with the ability to collaborate across multiple functions and external partners.
• Self-driven, commercially minded, and passionate about driving continuous improvement through data-driven marketing and customer-centric strategies.