Company Description UM Specialist Centre (UMSC) is a quaternary medical center with a capacity of 99 beds, established in 1998 by the University of Malaya and its Faculty of Medicine. It was founded to retain medical experts within Malaysia's healthcare system and has since grown into a premier quaternary hospital. UMSC now brings together over 240 specialists across all major specialties, many of whom are super- or sub-specialised. With its breadth of expertise, UMSC effectively functions as a congregation of highly specialised hospitals, offering advanced, multidisciplinary care to patients.
Role Description
To support UMSC's commercial growth by managing empanelment and key business accounts, developing new markets and partnerships, and coordinating commercially viable service and business initiatives. The role converts market opportunities into structured proposals, agreements, activation plans and measurable business outcomes while maintaining strong governance and stakeholder relationships.
Key Responsibilities
A. Empanelment and Account Management
- Manage applications, renewals, documentation and follow-up for insurance companies, third-party administrators (TPAs), corporate clients, government agencies and other payer or referral partners.
- Maintain an accurate empanelment tracker covering application status, agreement validity, renewal dates, required documents, outstanding actions and responsible parties.
- Coordinate agreement reviews and operational requirements with Legal, Finance, Business Office, Medical Affairs, Clinical Services and other relevant departments.
- Support onboarding and account servicing by ensuring approved terms, billing arrangements, service processes and escalation channels are clearly communicated to internal stakeholders.
- Build and maintain professional relationships with existing accounts through structured engagement, service reviews and timely issue resolution.
B. Sales and Business Development
- Identify and develop qualified business opportunities from corporate accounts, insurers, TPAs, agents, referral partners and other relevant market segments.
- Prepare proposals, presentations, business cases, quotations and supporting information tailored to prospective clients and partners.
- Coordinate meetings, hospital visits, service briefings and follow-up actions with prospective and existing accounts.
- Maintain a healthy opportunity pipeline, record engagement activities and follow through until closure, activation or formal discontinuation.
- Work with internal teams to convert approved partnerships into patient referrals, service utilisation and sustainable revenue.
C. New Market Expansion
- Conduct basic market, competitor, payer and customer analysis to identify new segments, unmet needs and commercially relevant service opportunities.
- Support the development and launch of new services, packages, corporate programmes and market-entry initiatives, including clear target segments and activation plans.
- Assess potential opportunities based on strategic fit, operational readiness, revenue potential, cost, risks and expected return.
- Coordinate cross-functional implementation and monitor the early performance of newly activated initiatives.
D. Partnerships and Strategic Alliances
- Source, assess and engage potential partners such as corporations, insurers, TPAs, medical travel facilitators, healthcare providers, universities, associations and other strategic organisations.
- Perform preliminary due diligence and prepare partnership recommendations, including objectives, roles, commercial model, expected outcomes, risks and governance requirements.
- Coordinate the development, approval, signing, onboarding and activation of partnership arrangements.
- Track partner commitments and performance, and recommend continuation, improvement or closure based on results.
E. Business Innovation and New Ventures
- Gather and evaluate ideas that may improve revenue, service access, patient acquisition, partner experience or operating efficiency.
- Develop concise concept papers and business cases covering the problem, proposed solution, target users, resource needs, financial assumptions, risks, implementation approach and measures of success.
- Support pilot projects, coordinate stakeholder input and document lessons before wider implementation.
- Keep abreast of relevant healthcare, payer, medical tourism and commercial trends and translate useful insights into practical opportunities for UMSC.
F. Reporting, Governance and Administration
- Prepare regular reports and dashboards on empanelment, account engagement, sales pipeline, referrals, revenue contribution, partnerships and project progress.
- Maintain complete and audit-ready records of proposals, approvals, agreements, correspondence, client data and supporting documents.
- Ensure all commercial activities comply with UMSC policies, approval limits, confidentiality requirements, data protection obligations and applicable healthcare regulations.
- Escalate material delays, risks, complaints, conflicts or deviations promptly, together with recommended actions.
- Support departmental planning, budgeting, procurement, audits, events and other duties reasonably assigned by the Manager.
