Senior Executive, Sales (International Markets Development)

Join F&N, a dynamic Asian conglomerate known for iconic brands like 100plus. Be part of our growth journey in food and beverages. Embrace innovation and sustainability, bringing your skills in marketing, operations, or strategic management to make a meaningful impact. Shape the future of consumer goods with us!

What will you be doing

1. International Sales & Revenue Management

• Drive sales growth across assigned international markets by achieving annual

revenue, volume, and distribution targets

• Manage country- or distributor-level sales performance, including forecasting,

budgeting, and tracking against targets

• Identify new business opportunities, key accounts, and white spaces within

existing and new export markets

• Prepare & achieve annual budget of assigned country & region

2. Distributor & Customer Management

• Appoint, manage, and develop importers, distributors, and key overseas

customers

• Excellence in price negotiation with customers with price value chain studies for

optimization of margin and volume

• Conduct regular performance reviews with distributors covering sales, stock

holding, pricing, and market execution

• Resolve distributor issues professionally, including delivery, claims, pricing

disputes, and commercial misalignment

• Build long-term, sustainable partnerships while protecting company commercial

interests

3. Market Development & Expansion

• Support entry into new markets, including distributor evaluation, market

assessment, and launch coordination

• Recommend SKU assortment, pricing architecture, and promotion mechanics

relevant to local market conditions

• Monitor competitor activity, market trends, and regulatory or commercial changes

impacting export business

• Propose and execute market expansion plans in line with company export strategy

4. Cross-Functional Coordination

• Work closely with Supply Chain, Trade Marketing, Regulatory, Finance, and

Compliance teams to ensure effective execution

• Coordinate shipment planning, order processing, and demand forecasts to

minimise supply or inventory risks

• Ensure all export documentation, forecasts, and pricing information are accurate

and aligned internally

5. Trade Marketing & Promotion Execution

• Support and align with Trade Marketing on country-specific promotions, visibility

programmes, and launches

• Work with distributors to execute approved promotion plans and ensure return on

investment together with trade marketing department

• Provide market feedback for future improvement post promotion activation

6. Compliance, Ethics & Governance

• Ensure all sales activities comply with:

o Export regulations and local trade requirements

o Company policies, procedures and compliance

• Maintain accurate records for pricing, claims, incentives, and reimbursements

• Support compliance training and third-party integrity requirements in export

market

What you bring

1. 3-5 years experience in export channel
2. Proven track record in managing distributor networks and achieving sales targets across international markets.
3. Willingness to travel frequently for market visits and distributor engagement.
4. Knowledge of compliance with international trade regulations, documentation, and local regulations and order export work flow
5. Must have basic computer skills (Power Points, Excel, word)
6. Excellent communication, negotiation, and interpersonal skills

What we offer

• Health & Wellness: Health care coverage designed for the mind and body.
• Comprehensive medical, insurance, or social security coverage.
• Engaging activities and recognition programs.
• Strong learning and development plans for your career growth.
• Flexible working arrangements.
• Attractive remuneration, great perks, and performance incentives.