Senior Executive, Service Marketing

THE ROLE:

The role of the Senior Executive, Service Marketing will support the Service Marketing Manager/Assistant Manager to plan, conceptualize and execute the development of both offline and online marketing initiatives. The ideal candidate is responsible to translate marketing strategies to drive the continuous sales growth to meet business goals.

JOB DESCRIPTION:

1. Assist in the creation of both internal and external marketing communication materials.

2. Plan and develop marketing campaigns to increase in-store traffic.

3. Brainstorm and execute marketing campaigns to increase brand awareness and drive conversions through ATL and BTL marketing strategies.

4. Develop campaign budgets, conduct market research and study Return of Investment of key marketing projects.

5. Supervise and ensure consistent marketing efforts across all communication channels.

6. Analyze data and transform into valuable insights.

7. Prepare campaign reports and provide constant business update to the Management.

8. Handle inter-department marketing support inquiries / requests in timely manner.

9. Liaise with external and internal suppliers, assist in commissioning and delivery of marketing materials.

10. Provide accurate proof reading support as assigned by the Service Marketing Manager/Assistant Manager.

11. Assist to manage all digital touch points such as social media, website, SMS, Whatsapp and mobile app to strengthen brand positioning.

12. Perform ad-hoc tasks as assigned by the Manager/Assistant Manager.

REQUIREMENT:

1. Bachelor's degree in Business Marketing or its equivalent.

2. At least 3 years of proven experience in marketing related field. Past Automotive/Retail experience is a plus.

3. Prior experience in data analytics and digital marketing will be an added advantage.

4. Possess excellent verbal and written communication skills in English. Proficiency in Mandarin is an added advantage.

5. Computer literate, particularly in Microsoft Office 365 (Excel, PowerPoint, Word, etc) and Canva. Knowledge of Photoshop, AI and social media management tools will be an added advantage.

6. Good in numbers and sensitive to figures.

7. Able to make data-informed decisions and work well in a team environment.

8. Resourceful, open-minded and willing to accept constructive feedback.