Senior Executive, Social Media Strategist & Content Creator

Job Description

This is for someone who thinks strategically but executes creatively. You don't just follow trends, you understand how and why they work.

You'll own content strategy and execution across Instagram, TikTok, YouTube and emerging social platforms, building platform-native content that's culturally relevant, algorithm-aware, and aligned with MOVE's brand voice.

What You'll Be Doing
Strategy & Planning

• Develop platform strategies and monthly content calendars

• Translate campaigns into engaging, social-first storytelling

• Spot trends early and adapt them smartly

Content Creation

• Conceptualise, script, shoot, and edit social-first content

• Create short-form and long-form videos optimised for platform performance

• Manage publishing and content rollout

Performance & Optimisation

• Track KPIs across engagement, reach, views, and watch time

• Conduct regular performance reviews and refine content pillars

• Test new formats and push creative boundaries

A Few Extras We Look For

We're not interested in polished showreels only. We're looking for someone who:

• Loves making content that feels real, fun, and in tune with the moment

• Knows how to balance trends with brand strategy

• Has ideas for days and actually executes them

• Can adapt quickly in a fast-moving environment

• Knows the difference between content that gets likes and content that builds love

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.