Senior Executive - Township Business & Activation

Job description:

Job Summary

Support the execution of township business, branding & social media and activation initiatives to strengthen township positioning, engagement and vibrancy.

Key Responsibilities

1. Township Branding & Social Media

• Support township branding and positioning initiatives across relevant platforms.

• Coordinate with digital agencies on social media content calendar and day-today content requirements.

• Stay alert and monitor all complaints, feedback and compliments received through social media, and promptly report urgent or sensitive matters to the immediate superior.

• Keep up to date with social media trends, popular content formats and relevant trending topics to identify content opportunities.

• Coordinate with internal teams, agencies, tenants and partners for content creation and delivery.

• Monitor social media performance and provide insights for improvement.

2. Township Activation & Events

• Support the superior and team in coordinating collaboration initiatives, township activations and events.

• Assist in coordinating with tenants, businesses, agencies, internal team and external partners to ensure smooth execution.

• Support activation ideas and programmes that drive footfall, engagement, awareness and township vibrancy.

• Assist in tracking and reporting activation results.

3. Stakeholder & Project Coordination

• Coordinate with internal and external stakeholders to ensure smooth project execution.

• Manage project timelines, follow-ups and deliverables effectively.

• Prepare management updates, presentations and reports.

Qualifications

Degree in Marketing, Business, Communications, Property, Events or related fields.

Skills & Abilities

• Good communication, stakeholder management and coordination skills.
• Basic design and content creation skills, with the ability to produce simple social media visuals and content.
• Proactive, commercially aware and able to work in a fast-paced environment.
• Good command of English and Bahasa Malaysia; Mandarin/Cantonese is an advantage.
• Proficient in Google Workspace, particularly Google Sheets, Google Docs, Google Slides and Google Drive.
• Comfortable working with digital platforms and social media management tools.

Expected Minimum Years of Experience

• 3–5 years relevant experience, preferably in township/property marketing, branding, retail or activation.
• Experience in township branding, marketing, leasing and social media management.