Senior Game/App Campaign Optimizer (Mandarin Speaker)

I. Job information

• Position: Senior Game/App Campaign Optimizer (Mandarin Speaker)
• Department: Optimizer
• Location: Kuala Lumpur, Malaysia
• Company: Bluemedia Malaysia (BlueFocus Communication Group)

II. About the role

• Bluemedia Malaysia is a newly established office — the latest addition to our Southeast Asia network alongside Vietnam, Indonesia, Singapore, and Thailand. We're looking for a Senior Campaign Optimizer to join early and help shape how we serve gaming clients in this market, including global names like Alibaba, SHEIN, Vivo, PUBG MOBILE, and POPMART. You'll own campaign strategy and optimization across Google, Meta, TikTok, and Moloco, with direct exposure to regional leadership and Chinese-speaking stakeholders.
• This is a ground-floor opportunity — ideal for someone who wants real ownership over how things get built, not just execution within an existing structure. You'll report directly to the Optimizer Lead SEA, with support from the regional team as the Malaysia office grows.

III. About us

• Bluemedia is part of BlueFocus Communication Group — 30 years of leadership in the Chinese market, now expanding across Southeast Asia (Vietnam, Indonesia, Singapore, Thailand, and now Malaysia).
• Learn more: BlueFocus | Global Marketing, Reinvented by AI

IV. What you'll do

1. Manage and optimize paid advertising for gaming clients across Google, Meta, TikTok, and Moloco.
2. Develop campaign strategies, budget plans, and KPI frameworks (CPI, ROAS, LTV, retention) based on game genre (casual, RPG, mini-games) and business objectives.
3. Analyze performance via AppsFlyer/Adjust and deliver optimization strategies aligned with the full game lifecycle.
4. Collaborate with creative teams on ad direction and iteration, ensuring alignment between creative style, gameplay, and audience strategy. Familiarity with AI tools for creative production is a plus.
5. Produce performance reports, post-campaign reviews, and strategic retrospectives; lead client communications and mid-to-large scale proposal presentations.
6. Contribute to building team workflows and best practices as an early member of the Malaysia office.

V. What we're looking for

• Malaysian nationals or candidates currently based/working in Malaysia only (no relocation support provided).
• Mandarin (reading & writing at working level) — able to communicate directly with Chinese-speaking clients/stakeholders.
• Hands-on paid advertising experience; exposure to 1–2 major platforms (Google, Meta, TikTok, Moloco) is sufficient.
• Comfortable working in a fast-moving, early-stage environment with evolving processes.
• Strong interest in gaming/app advertising and international client work.

VI. Benefits

• Competitive salary — up to 14 months salary per year.
• Free access to AI tools, with training from in-house AI engineers.
• Unlimited learning & development programs, tailored to individual growth paths.
• Work on high-impact global projects with clients like Alibaba, Lazada, SHEIN, Vivo, PUBG MOBILE, Mistine, POPMART.
• Cross-region collaboration opportunities across Bluemedia's 5-country SEA network.
• Regular team-building activities.

Apply via email: [Confidential Information]