Job Description

Senior Growth Marketing Manager – Online

Company: Edtech

Location: Hyderabad

Experience: 7–8+ Years

Employment Type: Full-Time

Education: B.Tech

Budget: 25–40 LPA Fixed + Performance-Linked Component

Role Overview

We are looking for a Senior Growth Marketing Manager – Online to own and scale NIAT's digital growth engine. The role will be responsible for driving high-quality demand through digital acquisition, engagement and lifecycle channels, while owning the P&L, channel performance, CAC and ROI.

The ideal candidate should have hands-on experience in a B2C consumer tech/app-based company and should have personally owned and scaled at least 2 growth channels such as Performance Marketing, Influencer Marketing, SEO and Lifecycle/CRM Marketing.

Key Responsibilities

Own end-to-end P&L for at least 2 growth channels: Performance Marketing, Influencer Marketing, SEO or Lifecycle Management.
Set and achieve channel-level targets for lead volume, CAC, conversion, quality and ROI.
Manage and optimize an annual digital marketing budget of 5–10 Cr.
Build and scale digital acquisition programs across Performance Marketing, SEO and Influencer Marketing.
Own Lifecycle/CRM Marketing to nurture leads and improve engagement and conversion across the funnel.
Identify new digital growth opportunities and run structured growth experiments.
Track and improve CAC, funnel conversion, channel mix and overall cost efficiency.
Build dashboards and reporting systems to provide leadership visibility into channel performance.
Work closely with Sales/Counselling, Creative, Content and Analytics teams to improve digital demand and downstream conversion.
Present channel performance, demand, cost and quality metrics to senior leadership.

Mandatory Requirements

7–8+ years of overall experience in B2C Consumer Tech / Consumer Internet / App-based companies.
Hands-on experience owning P&L for at least 2 growth channels.
Minimum 2 years of experience in each of the owned channels.
Strong experience in at least 2 of: Performance Marketing, Influencer Marketing, SEO, Lifecycle/CRM Marketing.
Experience managing a 5–10 Cr annual marketing budget.
Strong understanding of CAC, ROI, funnel conversion, channel mix and growth metrics.
Experience in Pre-Series A or Series A companies for 2–3 years across overall career.
B.Tech educational background.

Preferred Experience

Experience scaling growth in a high-growth B2C consumer tech or app-based business.
Strong experience in Influencer-led or Performance Marketing-led growth.
Experience building Lifecycle/CRM-driven engagement programs.
Experience in EdTech, high-consideration B2C or consumer internet businesses.

Compensation

25–40 LPA Fixed + Performance-Linked Component, linked to growth, CAC and channel efficiency.