Job Summary
We are seeking a dynamic and experienced Senior Key Account & Sales Manager to drive sales growth and manage strategic Modern Trade accounts within the FMCG industry. This role will be responsible for leading a sales team, managing key retail partnerships, and executing sales strategies to expand market share. The ideal candidate is a strong leader with proven experience in key account management, trade negotiations, and team management.
Responsibilities
- Manage and grow key modern trade accounts including major retail chains, supermarkets, and hypermarkets.
- Lead, coach, and develop the sales team to achieve sales targets and KPIs.
- Develop and implement strategic sales plans, promotional campaigns, and trade activities to drive revenue growth.
- Build and maintain strong relationships with key buyers and retail partners.
- Negotiate pricing, promotions, trade agreements, and product listings with key accounts.
- Monitor sales performance, market trends, and competitor activities to identify growth opportunities.
- Collaborate with marketing, trade marketing, supply chain, and finance teams to ensure effective execution of sales strategies.
- Prepare sales forecasts, performance reports, and business reviews for management.
- Ensure strong in-store execution, product visibility, and brand presence across retail channels.
Job Requirements
Education
- Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
Experience
- Minimum 68 years of sales experience in the FMCG industry.
- Proven experience in Modern Trade / Key Account Management.
- At least 3 years of experience leading and managing a sales team.
- Experience managing major retail chains, distributors, or supermarket accounts is highly preferred.
Skills
- Strong leadership and team management capabilities.
- Excellent negotiation, stakeholder management, and communication skills.
- Strong strategic planning, sales forecasting, and business development skills.
- Ability to analyze sales performance, market trends, and customer insights.
- Results-driven with strong commercial acumen and problem-solving skills.
- Proficient in Microsoft Office and sales reporting tools.
