Senior Manager, Commercial Excellence

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Universal Robina Munchy's (URM), part of Universal Robina Corporation (URC), is looking for an:

Position Title: Senior Manager, Commercial Excellence

Employment Type: Full-time

The Senior Manager, Commex is responsible to own end-to-end commercial finance and trade investment strategy — driving P&L discipline and trade spend ROI, while building sales team capability and productivity through SFA-driven efficiency, to enable profitable, scalable topline growth across GT and MT channels.

What are the Job Responsibilities

• Trade Investment & Commercial Finance : Own trade investment planning, budget allocation, and ROI tracking across GT and MT channels. Identify underutilized or inefficient trade spend and redirect toward higher-impact, sales-driving activities. Partner with Finance to ensure P&L discipline, margin protection, and accurate trade provision/accrual management. Provide commercial finance analysis to support pricing, promotion, and channel investment decisions

• Sales Force Effectiveness & Productivity (SFA) : Drive adoption and optimization of Sales Force Automation tools to improve field productivity and data accuracy. Identify process inefficiencies across order-to-cash and field operations; lead system/process improvements (e.g. PO interfaces, reporting automation). Own sales performance dashboards and analytics to enable data-driven decision-making across the sales organization

• Sales Capability Building : Design and roll out structured capability programs (e.g. Train-the-Trainer, On-the-Job Training) for MT & GT frontline teams. Build sustained frontline commercial capability in negotiation, distributor management, and execution excellence. Partner with sales leadership to identify skill gaps and develop targeted interventions

• Commercial Strategy & Business Partnering : Act as a strategic partner to Sales Director and NSMs, providing analytical rigor to support channel and RTM decisions. Support development of annual commercial plans, forecasts, and budget submissions. Drive cross-functional alignment with Finance, Trade Marketing, and Supply Chain on commercial priorities

What are the Qualifications

• Bachelor's degree in finance, Accounting, Business, or related field; professional qualification (ACCA/CIMA/CPA) preferred
• 8–10 years experience in FMCG, with at least 5 years in commercial finance, trade investment, or sales operations/RTM
• Proven track record managing trade spends ROI and P&L discipline at scale
• Experience with SFA systems and sales productivity/analytics tools
• Prior team leadership experience required Skills & Competencies
• Strong analytical and Excel/data skills; ability to translate data into actionable insight
• Solid grasp of distributor and channel P&L economics
• Stakeholder management across Sales, Finance, and cross-functional teams
• Structured, process-driven mindset with hands-on execution ability
• Coaching and capability-building orientation