Senior Manager, Marketing Communications (Pavilion KL)

Key Responsibilities:

• Develop annual marketing communications plans that are aligned with the mall's objectives
• Manage all official social media platforms
• Develop and refine marketing and branding goals for each campaign
• Develop online and offline marketing collaterals for mall campaigns including print, fulfilment and distribution
• Manage e-direct mailers (EDM) for campaigns and internal communications
• Manage content on all mall touch points, including signages, directories and brand collaterals
• Ensure brand consistency in all online and offline collaterals based on approved brand guidelines
• Maintain frequent liaison with tenants of the mall to ensure they are getting full support on the mall's marketing communications
• Conduct frequent market research to identify market requirements for current and future campaigns
• Analyse potential partnerships with tenants or external parties to enhance communication outreach for the mall

Requirements:

• Degree in Marketing or related field
• Solid experience working on a wide range of communication strategies and social media tools
• In-depth understanding of traditional and digital marketing channels and its best practices
• Excellent written and verbal communication skills
• Creative thinker with a high level of attention to detail and strong problem-solving skills
• Able to work under pressure in a fast-paced working environment