Senior Manager, Marketing Strategy & Planning

About INTRIX

INTRIX is a fast-growing technology brand specializing in smart energy and smart living solutions.

We are looking for a Senior Manager, Marketing Strategy & Planning from a marketing agency background to bring strategic thinking, consumer insights, and brand-building expertise into our in-house marketing team.

This role is ideal for someone who enjoys turning business ambitious into impactful campaigns, brand narratives, and growth strategies - while working closely with founders, sales, creative and product teams.

Key Responsibilities :

1. Brand & Marketing Strategy

• Lead overall brand communication and strategic marketing planning for INTRIX and future brand expansions.
• Develop integrated marketing strategies aligned with business growth objectives, sales targets, and brand positioning.
• Translate consumer insights, market trends, and competitor analysis into actionable marketing initiatives.
• Build compelling campaign narratives and communication angles that strengthen brand differentiation.

2. Consumer & Market Insights

• Conduct research on consumer behavior, lifestyle trends, competitor movements, and market opportunities.
• Identify emerging cultural, digital, and design trends relevant to the home living, interior design, and lifestyle industry.
• Work closely with sales and customer service teams to uncover real customer pain points and insights.

3. Campaign & Creative Strategy

• Develop strategic directions and creative briefs for digital campaigns, launches, activations, events, partnerships and social media.
• Collaborate with internal creative teams and external agencies to ensure strategic consistency across all touchpoints.
• Ensure campaigns are not only creative, but commercially effective and conversion-focused.

4. Business & Growth Contribution

• Support management team in identifying new groth opportunities, partnership strategies, and market expansion plans.
• Work closely with founders and leadership team on long-term brand vision and strategic positioning.
• Contribute strategic input for product launches, showroom experience, interior designer engagement, and channel marketing.

5. Leadership & Collaboration

• Mentor and guide junior marketing team members in strategic thinking and campaign development.
• Drive cross-functional collaboration between marketing, sales, operations, product, and customer experience teams.
• Present strategic recommendations and campaign rationale confidently to stakeholders.

Key Requirements :

• Minimum 4 to 5 years of experience in strategic planning, brand strategy, or marketing strategy within a marketing agency.
• Able to thrive in a fast-paced, entrepreneurial, and growth-driven environment.
• Experience in handling both B2B and B2C marketing.
• Possess a strong foundation in AI technologies and data analytics, with a proven ability to apply these tools to optimize marketing strategies and drive campaign performance.