Senior Manager Retail Store Expansion (Commercial)

Develop and implement the overall store expansion strategy, overseeing the full lifecycle of new store openings across multiple territories.

Apply commercial insight and local market intelligence to assess and forecast the potential sales performance of prospective sites before lease commitments.

Proactively identify, evaluate, and secure high-potential retail spaces and shop lots, with strong understanding of street-level retail leasing dynamics.

Conduct comprehensive site viability assessments and provide clear recommendations supported by commercial rationale, market data, and financial analysis.

Lead and accelerate the store rollout pipeline to achieve ambitious expansion targets while maintaining strict standards for site quality and profitability.

Demonstrated track record of successfully opening and launching multiple retail outlets within a chain retail environment.

Extensive experience working with fast-growing retail chains, franchise expansion teams, or convenience store headquarters.

Strong ability to evaluate site quality quickly, distinguishing between high-potential and underperforming locations even when market information is limited, while using data to validate and refine site-selection decisions.

In-depth knowledge of shop lot leasing processes, including regulatory considerations, zoning requirements, and landlord negotiations.

Strong capability to assess ROI and estimate sales potential based on site characteristics, demographics, and competitive landscape.

Possesses strong market awareness and field-based insight, with the ability to identify emerging retail opportunities.

Solid commercial acumen, with a clear understanding of the balance between rental costs and projected revenue performance.

Confident decision-maker with the ability to present and defend strategic recommendations with sound commercial reasoning.