About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Strategy & Planning Senior Manager
The Strategy & Planning Senior Manager will be the day-to-day lead for the development of integrated campaigns. This role requires a unique blend of creative ideation and technical media rigor. You will work with cross-functional teams to guide strategy and deliver top-notch thinking that moves beyond standard placements into high-impact content experiences. By leveraging data, cultural understanding, and consumer insights, you will tell impactful stories from the earliest research stage through to strategic development and integrated communication planning.
Role Summary And Impact
- Ideation & Content Strategy: Lead the creative brainstorming process to develop big ideas that resonate with audiences, ensuring these concepts are built with media scalability in mind.
- Channel Translation: Take high-level communication tasks and map out exactly how content ideas should be adapted and distributed across different media environments (Social, OOH, Digital, etc.).
- Cultural Mapping: Identify how a brand should behave in different cultural spaces and develop culturally relevant connection ideas.
- Go-to-Market Execution: Write comprehensive strategies for campaign launches utilizing a variety of channels, targeting tactics, partners, and data providers.
- Connections Framework: Build out a framework for a category across all levels of a consumer decision journey, ensuring content remains consistent yet contextually relevant.
- Insights Mining: Mine client and consumer data in collaboration with cross-functional teams to uncover insights that fuel both creative and tactical decisions.
- Thought Leadership: Educate clients and internal stakeholders on media innovation, content trends, and emerging platform capabilities.
Skills And Experience
- Creative Architect: A motivated professional who can bridge the gap between the big idea and the media buy.
- Storyteller: Proven ability to turn dry data and abstract insights into a compelling narrative.
- Trend Watcher: Keeps ahead of industry news; understands what's new and shiny and, more importantly, if it's actually effective for the brand.
- The Translator: A highly skilled communicator who can simplify the complicated media world and creative world for data-driven stakeholders.
- Trusted Advisor: Quickly understands client business needs and develops holistic solutions that balance brand-building content with performance-driven media.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.
